News Informs. Views Inspire.
The Animal Health industry and Veterinary profession are constantly evolving. New research is changing how animals are treated, emerging technologies are transforming Veterinary medicine and business operations, and workforce challenges continue to influence employers and professionals. At the same time, developments involving pharmaceuticals, diagnostics, agriculture, livestock, companion animals, practice management, and public policy are creating new opportunities and challenges throughout the marketplace.
Animal Health News and Views was created to help professionals understand and navigate this changing environment. The publication combines timely news with expert opinions, perspectives, and analysis from professionals across the Animal Health industry and Veterinary profession.
Rather than concentrating exclusively on what is happening, Animal Health News and Views also explores what developments could mean for the people, organizations, and animals affected by them. The objective is to provide relevant, thought-provoking content that addresses important issues while encouraging productive discussion about the future of Animal Health and Veterinary medicine.
Recent News and Views
Rural Veterinary Workforce Reports Reveal the Shortage is More Than a Recruitment Problem
More Cats, More Choices! Retailers are Expanding Shelf Space to Meet Growing Feline Demand
Two in Custody After Dogs Stolen from Duncan Veterinary Hospital
Leave It: Dog Trainers Help Pets Avoid Venomous Snakes
What Is Animal Health News and Views?
Animal Health News and Views is an online publication featuring breaking news from across the Animal Health industry and Veterinary profession, along with expert opinion and thought leadership from professionals with extensive industry experience. The publication is organized around two complementary areas: News and Views.
The News portion provides regular updates about developments affecting animals, Veterinary professionals, Animal Health companies, practices, agriculture, and the broader marketplace. New stories are published daily, providing readers with a convenient resource for following developments throughout the industry and profession.
The website’s current coverage demonstrates the breadth of this approach, with stories involving Veterinary research, companion animal health, livestock, agriculture, Animal Health companies, Veterinary workforce issues, and other developments.
The Views portion goes beyond reporting developments by providing analysis, opinions, and perspectives from thought leaders. These articles give contributors an opportunity to examine important subjects in greater depth, share their experiences, challenge conventional thinking, and offer ideas that readers can apply within their organizations and careers.
Together, News and Views provide both sides of the publication’s mission: helping readers understand what is happening while also encouraging them to think about why it’s important.
A Publication for the Animal Health and Veterinary Communities
Animal Health News and Views is designed for a broad professional audience because the Animal Health industry and Veterinary profession encompass a diverse and interconnected group of people. The publication serves veterinarians, Veterinary technicians, practice managers, Veterinary support staff, Veterinary students, Animal Health industry professionals, and professionals working in academia and Veterinary medicine education.
That diversity is important because many of the most significant issues facing Animal Health and Veterinary medicine cross traditional professional boundaries.
A workforce shortage affects veterinarians, technicians, practice managers, educators, recruiters, and employers. New technology can influence clinical medicine while simultaneously creating implications for Animal Health companies and Veterinary practices. Developments involving livestock diseases can affect veterinarians, producers, researchers, pharmaceutical companies, government agencies, and the food supply.
By bringing these subjects together in one publication, Animal Health News and Views gives readers opportunities to understand developments beyond their immediate professional responsibilities.
News Across a Wide Range of Topics
The scope of Animal Health News and Views reflects the diversity of the communities it serves. The website organizes news into categories including Agriculture, Animal Health Industry, Companion Animal, Equine, Livestock, Veterinary Practice, and other relevant subjects. The Views section includes many of the same categories while also featuring content specifically for students.
Agricultural and livestock coverage can include animal diseases, cattle and dairy developments, food production, research, government policies, and other issues affecting production animals. Companion animal coverage addresses developments involving dogs, cats, and other animals while following research, treatments, diseases, technologies, and trends affecting Veterinary care.
Equine content provides another specialized area of coverage, while Veterinary practice articles explore developments affecting the delivery and business of Veterinary medicine. Animal Health industry coverage keeps professionals informed about companies, products, pharmaceuticals, diagnostics, acquisitions, investments, research, and other business developments affecting the marketplace.
The result is a publication designed to provide a broader picture of Animal Health and Veterinary medicine rather than focusing on a single segment.
Expert Views and Thought Leadership
News tells readers what happened, but understanding the implications of that news often requires additional perspective. That is the purpose of the Views portion of Animal Health News and Views.
The publication features contributions from professionals with experience in different areas of Animal Health and Veterinary medicine. Its contributor roster includes veterinarians, business professionals, consultants, and other industry voices, providing readers with perspectives informed by professional experience.
Thought leadership can be especially valuable during periods of rapid change because there is rarely one simple answer to the most difficult challenges facing a profession. Workforce shortages, employee retention, Veterinary affordability, technology adoption, artificial intelligence, practice ownership, leadership, professional development, changing client expectations, and industry consolidation all involve competing considerations.
By providing a platform for informed perspectives, Animal Health News and Views can help professionals consider these subjects from different angles and encourage constructive discussion throughout the industry and profession.
Daily News and a Monthly Publication
Animal Health News and Views combines the immediacy of an online news resource with the convenience of a monthly publication.
Breaking Animal Health and Veterinary news updates are published regularly on the website, allowing professionals to follow developments as they occur. The website also maintains extensive archives, making previous coverage accessible to readers interested in exploring earlier developments.
The monthly edition of Animal Health News and Views is released on the second Wednesday of each month. It brings together news and thought leadership for professionals who want a convenient way to remain informed about important developments across Animal Health and Veterinary medicine.
This combination allows readers to engage with the publication according to their preferences. Those who want frequent updates can visit the website for current stories, while subscribers can also receive the monthly publication.
Staying Connected to a Changing Industry and Profession
Animal Health and Veterinary medicine are experiencing significant change, and staying informed has become increasingly important for professionals at every career level. New scientific discoveries can influence clinical care, while emerging diseases can affect animal populations, agriculture, and public health. New technologies can change how Veterinary professionals work, while economic and workforce developments can influence how practices and Animal Health organizations operate.
Animal Health News and Views exists at the intersection of these developments. By combining breaking industry and professional news with expert analysis and thought leadership, the publication provides a destination where readers can learn about what is happening and consider what those developments mean for the future.
Whether you’re a veterinarian, Veterinary technician, practice manager, support team member, Veterinary student, academic professional, or Animal Health industry professional, Animal Health News and Views offers content designed to keep you informed, introduce different perspectives, and encourage thoughtful conversations about issues that are important, both now and in the future.
As the Animal Health industry and Veterinary profession continue to change, those conversations will become even more important.