Animal Health Industry – Views
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by Dr. Megan Sprinkle, DVM, DACVIM | May 1, 2026 | Animal Health Industry - Views, Views
Not long ago, I found myself in a conference room that looked nothing like any I had trained in. As a veterinarian and board-certified Veterinary nutritionist who has spent nearly a decade bridging the Veterinary world and the pet industry, in this boardroom I was... read more
by Stacy Pursell | May 1, 2026 | Animal Health Industry - Views, Views
At the most fundamental level, every career, every role, and every compensation conversation comes down to one thing: value. Titles don’t pay. Tenure doesn’t pay. Effort alone doesn’t pay. The marketplace pays for value and specifically, the value you create for other... read more
by Dr. Joel Parker, DVM | May 1, 2026 | Animal Health Industry - Views, Views
We’re living in uncertain times—there’s no question about it. Ongoing global conflicts, economic pressures, and a constant stream of alarming headlines can make it feel like instability is everywhere. It’s hard not to let that influence both your outlook on life and... read more
by Sam Geiling | May 1, 2026 | Animal Health Industry - Views, Views
Vet techs have been in the news in recent weeks and there is much to discuss and even celebrate. The Veterinary community is aware of vet tech shortages and struggles. I want to share updates that shed a light on positive change. Minnesota’s Title Protection Letter As... read more
by Dr. Eleanor M. Green, DVM, DACVIM, DABVP | May 1, 2026 | Animal Health Industry - Views, Views
It seems that there are few publications and few conferences without topics on artificial intelligence (AI). Nonetheless, are we really AI-ready in actual practice? And what can Veterinary leaders do to lead the shift to becoming AI-ready? AI is quickly moving from... read more
by Shannon Nowak | Apr 1, 2026 | Animal Health Industry - Views, Views
We’ve been discussing burnout and Veterinary technician retention in Veterinary medicine for years—naming it, normalizing it, and attempting to address it. What’s missing from these conversations, and is often overlooked, is the recognition of the consequences of... read more
by Stacy Pursell | Apr 1, 2026 | Animal Health Industry - Views, Views
A new trend has quietly taken hold in the job market, and it’s reshaping how professionals think about their careers and how employers should think about talent. It is called job hugging, the practice of staying tightly attached to a current role, not out of... read more
by Mark Cushing | Apr 1, 2026 | Animal Health Industry - Views, Views
(Editor’s note: Caitlin Cushing, a former prosecutor in the state of Washington and the current General Counsel for Animal Policy Group, is co-author of this article.) For most dog owners, a trip to the local daycare or boarding facility starts with a frantic search... read more
by Dr. Jason Epstein, DVM | Apr 1, 2026 | Animal Health Industry - Views, Views
I’ve spent most of my career working inside Veterinary clinics, and it’s work I’ve loved. The medicine, the puzzle of difficult cases, the relationships with people and the animals they care for are the reasons many of us entered this profession in the first place.... read more
by Deven Vespi | Apr 1, 2026 | Animal Health Industry - Views, Views
“Willkommen in Österreich!” the sign said at the border between Germany and Austria. While looking past the sign out the window, I saw green rolling hills, and they immediately brought to mind the movie I most associate with Austria: The Sound of Music. I was seated... read more
by Dr. Megan Sprinkle, DVM, DACVIM | Apr 1, 2026 | Animal Health Industry - Views, Views
I am not the typical attendee at the Global Pet Expo. While my usual conference circuit includes CE credits, clinical sessions, and an expo hall of new therapeutics or Veterinary hospital chains, I also get a behind-the-scenes view of the business side of pet care,... read more
by Dr. Eleanor M. Green, DVM, DACVIM, DABVP | Apr 1, 2026 | Animal Health Industry - Views, Views
I consider myself an enduring advocate for what is good – at least I try to be. I am sharing some thoughts on a subject that has been surprisingly controversial, the Veterinary Professional Assistant (VPA) – because I care. I care about our profession, my... read more
by Deven Vespi | Mar 1, 2026 | Animal Health Industry - Views, Views
Walk into a major Animal Health negotiation today, whether it’s a supply agreement, a distribution partnership, or a corporate practice contract and you’ll see something that would have been less common thirty years ago: women not just participating, but leading.... read more
by Mark Cushing | Mar 1, 2026 | Animal Health Industry - Views, Views
(Editor’s note: Loren Breen, Animal Policy Group’s Director of Government Relations, is co-author of this article.) Every session, Animal Policy Groups sifts through 10,000+ bills to identify impactful legislation across the animal space–Veterinary, pharmacy,... read more
by Dr. Eleanor M. Green, DVM, DACVIM, DABVP | Mar 1, 2026 | Animal Health Industry - Views, Views
(Editor’s note: This is the second part of a two-part series. Click HERE to read the first part of the series.) The work goes on. Explorations into AI are abundant to ensure evidence-based approaches and optimal results. There has been continued discussion about... read more
by Bruce L. Truman, MBA | Mar 1, 2026 | Animal Health Industry - Views, Views
If Q4 is the planning season in Animal Health, Q1 is the execution season. The first quarter of the year doesn’t ease in—it accelerates. National sales meetings. Major conferences. Manager summits. Investor gatherings. Founder dinners. Clinic days. Panel moderating.... read more
by Stacy Pursell | Mar 1, 2026 | Animal Health Industry - Views, Views
We are living in what future historians will almost certainly call the Information Age. Knowledge is everywhere. Answers are instant. Expertise is searchable. With a few keystrokes, anyone can access data that once required years of study, mentorship, or experience to... read more
by Dr. Joel Parker, DVM | Mar 1, 2026 | Animal Health Industry - Views, Views
A practice’s Spectrum of Care (SOC) refers to the range of patient care options that provide appropriate treatment based on each case’s unique circumstances. While not always the primary factor, finances often influence the level of care selected.... read more
by Dr. Megan Sprinkle, DVM, DACVIM | Mar 1, 2026 | Animal Health Industry - Views, Views
March is Women’s History Month, and I have had the privilege of hearing and sharing some of the most extraordinary stories of women across Animal Health. According to AVMA workforce data, women make up nearly two-thirds of practicing veterinarians in the United... read more
by Tom Seeko, CExP™ | Feb 1, 2026 | Animal Health Industry - Views, Views
Debt. Payments. Interest. Owing money. Losing money. Trapped. All these words can create anxiety or optimism depending on how we view the world. The reality is that veterinarians who have graduated and those who are graduating experience higher than normal levels of... read more
