Source: PetFood Industry
Veterinarians, traditionally seen as key pet care influencers, are now facing increased competition from various sources, particularly among millennials and Gen Z. The “U.S. Pet Market Outlook 2024–2025” report highlights this shift, indicating a growing reliance on specialty pet shops and online resources for pet care information.
This generational change suggests that pet owners are diversifying where they seek advice, influencing how the pet care industry should approach its marketing and communication strategies to stay relevant and effectively reach modern pet owners.
Read the full story HERE: https://www.petfoodindustry.com/blogs-columns/market-report/article/15670730/vets-as-pet-care-influencers-are-on-a-more-crowded-stage