In today’s interconnected world, it often feels like we have access to the latest information at our fingertips. As Veterinary professionals, we may believe that our local, regional, and national conferences suffice. However, I challenge you to break free from this norm and explore conferences beyond your borders. You will be amazed at the innovations […]
read moreCatherine Haskins
For more than 25 years, Catherine Haskins has provided strategic counsel to the veterinary profession in critical areas such as issues management, media training, and new product launches. Today as Founder of The Bridge Club, she leverages decades of industry insights and experience to elevate and advance veterinary medicine.
Catherine and her team focus on honoring veterinary professionals making a difference and facilitating important conversations to move the profession forward. They understand the importance of authentic messaging and building trusting connections between stakeholders and organizations.
Early in her career, Catherine led global outreach for animal health at two of the world’s top public relations firms, Edelman and Fleishman Hillard. Though not a veterinarian herself, she has been an indefatigable advocate for the profession.
Catherine’s many accolades include honors for her advocacy and consulting work. She also takes pride in her achievement as a published children’s book author. When she’s home, Catherine’s family, including their beloved 14-year-old dog, Lily, keep her grounded in what really matters.
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Recent Posts
What’s in a Name? The Compelling Logic Behind Beloved Brands in Veterinary Medicine
by Catherine Haskins | Jun 1, 2024 | Animal Health Industry - Views, Views
At my daughter’s recent graduation, I realized that with my generation’s passing, three of my family’s surnames would lose their direct bloodlines. In today’s diverse family structures, this isn’t unusual, but it did make me ponder the significance of a name—particularly in Veterinary medicine. How did companies like IDEXX, Virbac, myBalto, The Bridge Club, and […]
read moreThe Power of ‘How Are You Doing?’: A Lesson from Elmo
by Catherine Haskins | May 1, 2024 | Veterinary Practice - Views, Views
In the hustle and bustle of Veterinary practice, amidst the flurry of patients, paperwork, and procedures, there exists a quiet yet profound opportunity for compassion and connection. In recent times, the importance of genuine human interaction has been underscored by none other than Elmo, the iconic red monster from “Sesame Street.” His simple question, “How’s […]
read moreUnleashing Potential: The Importance of Acting on Wild, Crazy Ideas
by Catherine Haskins | Apr 8, 2024 | Veterinary Practice - Views, Views
In a world that constantly chants the mantra of innovation, the wildest, craziest ideas often light the paths to the most groundbreaking achievements. History is littered with examples of visionaries who were initially dismissed as dreamers or eccentrics, only to be celebrated later as pioneers. The importance of putting action behind these seemingly outrageous ideas […]
read moreThe Kindness Renaissance: A Beacon of Hope for 2024
by Catherine Haskins | Mar 11, 2024 | Other - Views, Views
In a time when headlines frequently depict a world fraught with conflict and political unrest, there’s a powerful, though quieter, movement slowly emerging from the shadows—a resurgence of kindness that boldly counters the prevailing stories of division. This rebirth is far more than a mere nod to gentleness and goodwill; it’s a dynamic force that […]
read moreHow to Have Meaningful Conversations in a Divided World
by Catherine Haskins | Feb 2, 2024 | Other - Views, Views
In a world filled with polarization and conflicting viewpoints, it can feel impossible to have a meaningful conversation. Whether it’s discussing virtual care, the role of mid-level practitioners, or the need for increased salaries, the challenges faced by Veterinary professionals are significant. However, progress is not about winning or losing, but rather finding understanding. Engaging […]
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