Source: Vet Candy
The Veterinary industry is facing a post-pandemic downturn marked by declining revenue, fewer client visits, and economic pressure on pet owners. After a boom in demand during COVID-19, many practices are now struggling as inflation, job losses, and rising service costs make pet care less affordable. Wellness visits and preventive treatments, including vaccinations and parasite control, have seen the sharpest drop.
Compounding the issue are workforce shortages, staff burnout, and growing vaccine hesitancy among pet owners influenced by broader mistrust in healthcare. Fewer new pets and clients entering the system also threaten long-term growth. To adapt, practices are encouraged to improve client retention, re-engage lapsed patients, offer flexible payment options, and adopt technologies to boost efficiency. Loyalty programs and education efforts can help rebuild trust and reinforce the value of preventive care. Despite the challenges, practices that evolve with these strategies can sustain their businesses while continuing to provide quality, compassionate care.