Source: Axios

More Washington, D.C.-area companies are embracing pet-related benefits as a way to attract and retain employees, particularly among Millennial and Gen Z “fur baby” parents. With 94 million U.S. households owning pets and spending projected to hit $41.4 billion this year, pet perks are becoming a valuable workplace incentive. Employers like Hilton, Google, Adobe, and Blue Cross Blue Shield now offer services such as pet insurance, virtual vet access via Airvet, concierge assistance, and even “pawternity” leave.
Hilton, for example, helps employees find groomers or set up recurring pet care. Demand is rising—Airvet reports a 267% increase in D.C.-area clients from 2023 to 2024. Surveys show 57% of pet owners would switch jobs for better pet benefits, and 17% would accept lower pay for leave to care for pets. As pets become family for many Americans, these benefits are quickly becoming a key factor in job decisions and employee satisfaction.