Dr. Keith True, Author at Animal Health News and Views

Dr. Keith True

Dr. Keith True is a visionary leader in the veterinary field, combining a deep passion for animal care with entrepreneurial expertise. As the founder of True Vet Potential, Dr. True is dedicated to reshaping the veterinary profession by empowering veterinarians to achieve financial independence and professional fulfillment through practice ownership. True Vet Potential provides comprehensive entrepreneurship training through its exclusive entrepreneurship society and offers a Partner Program designed to help veterinarians transition into practice ownership—whether through startups or acquisitions—with a clear path to full independence.

Dr. True’s journey began with a focus on clinical care, where he developed a strong interest in orthopedic surgery, appreciating the challenge and creativity it demands. After successfully co-owning and managing multiple hospitals, Dr. True transitioned from traditional practice ownership to establish a multifaceted veterinary practice ownership group aimed at fostering professional growth, creating sustainable careers, and advancing the field of veterinary medicine.

With an MBA from the University of Illinois, Dr. True brings a unique perspective to veterinary practice management, blending business acumen, leadership training, and quality and accessible patient care. His work focuses on equipping veterinarians with the tools and knowledge to succeed as both clinicians and entrepreneurs, ensuring that they can build thriving practices without sacrificing their personal or professional goals.

Beyond his professional endeavors, Dr. True is a dedicated husband and father who enjoys exploring National Parks with his family. A marathon runner and brain tumor survivor, Dr. True is passionate about supporting cancer and brain tumor research, often dedicating his races to these causes. His experiences have shaped a unique perspective on life, driving his commitment to helping others live fulfilling and impactful lives.

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Recent Posts

What I Learned in a Room Full of Veterinary Practice Owners

by Dr. Keith True | Jul 1, 2025 | Veterinary Practice - Views, Views

Last week, I sat in a room filled with current and aspiring Veterinary practice owners. These were people actively building or preparing to build practices of their own. It was energizing to witness so many entrepreneurial veterinarians taking concrete steps to preserve independence in a profession that often feels like it is slipping away. I […]

Cultivating Intrapreneurs: The Hidden Key to Retaining Talent and Driving Innovation in Veterinary Medicine

by Dr. Keith True | Jun 1, 2025 | Animal Health Industry - Views, Views

The landscape of Veterinary ownership is shifting. Fewer veterinarians today view sole ownership as their end goal, but that doesn’t mean ownership is losing its appeal. In fact, co-ownership models and partnerships are gaining popularity, reflecting a growing desire for shared leadership and support. While solo ownership remains a worthy and fulfilling path for many, […]

More Vet Schools Won’t Save Us: Why We Must Rethink Veterinary Efficiency and Career Sustainability

by Dr. Keith True | May 1, 2025 | Veterinary Practice - Views, Views

Everywhere you look, new Veterinary schools are set to open their doors, promising to solve the profession’s staffing crisis. Yet if we simply flood the pipeline with more graduates without addressing why so many veterinarians leave clinical practice, we’re not fixing the problem, but rather just delaying it. The real solution isn’t just more veterinarians. […]

Mentorship is the Missing Link: How Independent Veterinarians Can Foster Future Owners

by Dr. Keith True | Feb 24, 2025 | Veterinary Practice - Views, Views

Medical mentorship is seen in every job posting catering to new graduate veterinarians. Nearly every new graduate wants to feel supported as they enter the beginning stages of their careers to feel confident in their medical decisions. A robust medical mentorship program ensures an easier transition into the profession and is likely to produce better […]

The Work-Life Balance Fallacy: How Practice Ownership Can Give You Life

by Dr. Keith True | Feb 1, 2025 | Veterinary Practice - Views, Views

In nearly every job posting you see today, there is some mention of work-life balance. This isn’t just in veterinary medicine, but rather any line of work. We should have opportunity to escape the stress of work and step into our hobbies, family life, or relaxation. Being able to escape and decompress allows us to […]

Decreasing Entrepreneurial Spirit

by Dr. Keith True | Jan 14, 2025 | Veterinary Practice - Views, Views

Do Veterinarians Still Want to Own Practices? If you survey a classroom of first-year veterinary students about who hopes to own a clinic someday, you’ll likely see a forest of raised hands. Yet by graduation, that enthusiasm often wanes. According to recent AVMA census reports, the number of new graduates moving into practice ownership is […]