Do Veterinarians Still Want to Own Practices? If you survey a classroom of first-year veterinary students about who hopes to own a clinic someday, you’ll likely see a forest of raised hands. Yet by graduation, that enthusiasm often wanes. According to recent AVMA census reports, the number of new graduates moving into practice ownership is […]
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Dr. Keith True
Dr. Keith True is a visionary leader in the veterinary field, combining a deep passion for animal care with entrepreneurial expertise. As the founder of True Vet Potential, Dr. True is dedicated to reshaping the veterinary profession by empowering veterinarians to achieve financial independence and professional fulfillment through practice ownership. True Vet Potential provides comprehensive entrepreneurship training through its exclusive entrepreneurship society and offers a Partner Program designed to help veterinarians transition into practice ownership—whether through startups or acquisitions—with a clear path to full independence.
Dr. True’s journey began with a focus on clinical care, where he developed a strong interest in orthopedic surgery, appreciating the challenge and creativity it demands. After successfully co-owning and managing multiple hospitals, Dr. True transitioned from traditional practice ownership to establish a multifaceted veterinary practice ownership group aimed at fostering professional growth, creating sustainable careers, and advancing the field of veterinary medicine.
With an MBA from the University of Illinois, Dr. True brings a unique perspective to veterinary practice management, blending business acumen, leadership training, and quality and accessible patient care. His work focuses on equipping veterinarians with the tools and knowledge to succeed as both clinicians and entrepreneurs, ensuring that they can build thriving practices without sacrificing their personal or professional goals.
Beyond his professional endeavors, Dr. True is a dedicated husband and father who enjoys exploring National Parks with his family. A marathon runner and brain tumor survivor, Dr. True is passionate about supporting cancer and brain tumor research, often dedicating his races to these causes. His experiences have shaped a unique perspective on life, driving his commitment to helping others live fulfilling and impactful lives.
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