Source: Meat + Poultry McDonald’s Corporation and the Foundation for Food & Agriculture Research (FFAR) have invested an additional $671,481 into the SMART Broiler program, advancing the use of precision technologies to improve broiler chicken welfare. Launched in 2019 with $4 million in initial funding, SMART Broiler uses automated tools to monitor indicators like gait, vocalizations, and flock behavior, supplementing human […]
read moreMcDonald’s, FFAR Make Additional Investments in Broiler Welfare Research
by Editor | Apr 14, 2025 | Animal Health Industry, Livestock, News
