Netherlands Targets Incentive-Based Pay for Veterinarians

The Netherlands Authority for Consumers and Markets (ACM) has proposed banning incentive-based pay for veterinarians, aiming to address rising concerns over the cost of Veterinary care. The recommendation would prohibit linking veterinarians’ compensation to revenue or profit generation and would also restrict earn-out agreements tied to financial performance after practice sales. Additional proposals include standardized treatment guidelines and mandatory upfront price disclosure for clients.

The ACM argues that financial incentives, particularly in corporate and private-equity–backed practices, may increase pressure to raise prices or overtreat animals. Public consultation is open until January 23, with final recommendations expected by March before consideration by Dutch lawmakers.

Veterinary costs have risen faster than inflation in many countries, prompting similar regulatory scrutiny in the UK, France, Sweden, Canada, and the US. While the Royal Dutch Veterinary Association broadly supports protecting professional autonomy, some veterinarians warn the measures could limit flexibility, harm independent practices, or fail to address underlying market forces driving higher costs.