by Kelly Baltzell | Oct 3, 2023 | Animal Health Industry - Views, Companion Animal - Views, Veterinary Practice - Views, Views
At no other time in recorded history have we been so inundated with marketing messages. One company combed through piles of data to glean that each person in the United States saw between 4,000 to 10,000 ads per day in 2022. Compare that to the 1970s when we saw... read more
by Debbie Boone | Oct 2, 2023 | Companion Animal - Views, Veterinary Practice - Views, Views
In today’s world, there are a multitude of options and opportunities to obtain a certificate in a certain subject. Many years ago, I received a certificate for customer service training, one for learning about Hill’s pet foods as a nutrition councilor, and several... read more
by Wendy Hauser, DVM | Oct 1, 2023 | Companion Animal - Views, Veterinary Practice - Views, Views
Wendy Hauser, DVM Peak Veterinary Consulting The role of a Veterinary management professional is challenging. Veterinary practice managers wear many hats: Human Resources expert, regulatory and compliance oversight, marketing, facility and operations management, and... read more
by Stacy Pursell | Sep 13, 2023 | Veterinary Practice - Views, Views
While there has been some debate regarding the existence of a veterinarian shortage in the job market, there is no debate about the fact that the Pet industry and the Veterinary profession is growing. This growth was reflected in the latest numbers released by the... read more
by Stacy Pursell | Sep 13, 2023 | Companion Animal - Views, Views
Often, the best way to determine what is happening within a certain industry or profession is to ask those who are working within that industry or profession on a daily basis. This applies to both the Animal Health industry and the Veterinary profession, and it was... read more
by Mark Cushing | Sep 12, 2023 | Companion Animal - Views, Views
My first column for this exciting new publication dove into the challenge of trying to solve the shortages of veterinarians in the United States, highlighting what we can learn from human healthcare’s 50-year battle with shortages. Unlike human medicine, we face an... read more
by Bruce L. Truman | Sep 11, 2023 | Animal Health Industry - Views, Views
Whether you do a formal SWOT analysis or jot down plans for the upcoming year, every business wants to map out a plan for success. For most Veterinary practices, goals such as seeing more patients, improving revenue, reducing expenses, achieving a specific EBIDTA,... read more
by Stacy Pursell | Aug 9, 2023 | Veterinary Practice - Views, Views
One of the most discussed and hotly debated issues in the Veterinary profession is whether or not there is a shortage of veterinarians. So, is there a shortage . . . or not? There are multiple ways in which this question can be answered and this issue can be tackled.... read more
by Bruce L. Truman | Aug 9, 2023 | Animal Health Industry - Views, Veterinary Practice - Views, Views
For this inaugural edition of Animal Health News and Views, we are going to take a look at the hot topics at recent national conferences, conventions and innovation summits. Over the past few months, I have attended the Animal Health, Nutrition, and Technology... read more
by Mark Cushing | Aug 9, 2023 | Veterinary Practice - Views, Views
Animal healthcare has a long list of learnings over the years from what works, and doesn’t work, in human healthcare. If you think about it veterinary medicine has rung up quite a debt to human medicine. And it’s pretty much been a one-way street. It’s hard to think... read more
by Dr. Karen Felsted | Aug 9, 2023 | Companion Animal - Views, Views
Dr. Karen E. Felsted, CPA, MS, DVM, CVPM, CVA For those of you not familiar with VetPartners, it’s an organization of practice management advisors and consultants who work primarily or exclusively with veterinary practices. On a combined basis, these consultants and... read more