Source: Global Pet Industry
General Mills is expanding its presence in the $3 billion fresh pet food market, viewing the pet segment as its biggest growth opportunity. Currently holding about 7% of the U.S. pet food market, the company reported $2.5 billion in pet sales for FY2025—up from $2.4 billion in 2024—and expects continued growth. CEO Jeff Harmening credited acquisitions of Edgard & Cooper and Whitebridge Pet Brands for strengthening the portfolio, which is nearing $3 billion in net sales.
General Mills aims to capitalize on the “pet humanization” trend through its Blue Buffalo brand. The dog category remains dominant, with strong investments in the Life Protection Formula, especially salmon, the fastest-growing protein in dry dog food. The company is also launching Love Made Fresh, a new fresh food line expected in 5,000 retail coolers by year’s end. Meanwhile, the cat food segment is showing faster growth, rising from low single-digit gains in FY2025 to mid-single digits in early FY2026.
Read the full story HERE: https://globalpetindustry.com/news/general-mills-investor-day-company-chases-growth-in-pet-food/