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The Untapped ETA Opportunity in Veterinary Medicine: A Generational Shift in Ownership

The Untapped ETA Opportunity in Veterinary Medicine: A Generational Shift in Ownership

by Dr. Keith True | Aug 1, 2025 | Veterinary Practice - Views, Views

Starting a Veterinary practice from scratch is hard work and comes with a level of unpredictability that no amount of preparation can erase. Growth speed is uncertain, no matter how strong your work ethic or how much success you have had in previous roles. I can...
From Relationship to Transaction: The Quiet Shift in Veterinary Medicine

From Relationship to Transaction: The Quiet Shift in Veterinary Medicine

by Dr. Brian Hamm, ACVIM | Aug 1, 2025 | Animal Health Industry - Views, Views

Veterinary medicine has long been rooted in relationships, a profession built on trust, compassion, and the continuity of care between veterinarians, pets, and the families who love them. For decades, success in Veterinary practice was measured not only by clinical...
Success Of Texas A&M-Led Clinical Trial Offers Hope For Dogs With Herniated Discs

Success Of Texas A&M-Led Clinical Trial Offers Hope For Dogs With Herniated Discs

by Editor | Aug 1, 2025 | Animal Health News, Companion Animal

Source: Texas A&M Stories Small breed dogs, such as dachshunds and French bulldogs, are prone to herniated discs in their middle back, which can cause partial or full paralysis in the hind legs. Traditionally, treatment involved costly and invasive decompressive...
Veterinary Medicine and the ‘Lost Pet Owners’

Veterinary Medicine and the ‘Lost Pet Owners’

by Dr. Jim Lloyd | Aug 1, 2025 | Animal Health Industry - Views, Views

Last month we considered the important topic of premiumization in the pet products and services markets.1 Although premiumization was recognized as an historically successful business strategy, analysis of data from the American Pet Products Association (APPA)2...
When Shortages Lead to Unwanted Surpluses

When Shortages Lead to Unwanted Surpluses

by Mark Cushing | Aug 1, 2025 | Veterinary Practice - Views, Views

American pet health practitioners received a splash, maybe closer to a wave, of cold news this week. NBC News and the Chicago Sun Times each published stories of costs driving pet owners to relinquish pets to animal shelters at alarming rates. Pet owners understand...
From Team Member to Leader: Empowering New Veterinary Practice Managers for Success

From Team Member to Leader: Empowering New Veterinary Practice Managers for Success

by Stith Keiser | Aug 1, 2025 | Veterinary Practice - Views, Views

In Veterinary medicine, it’s a common and well-meaning practice: a highly effective technician or client service representative is promoted into a management position. While their technical skills or front-desk efficiency are exemplary, many of these new managers are...
Finding Your ‘Why’ In the Cloud

Finding Your ‘Why’ In the Cloud

by William (Will) Lindus | Aug 1, 2025 | Veterinary Practice - Views, Views

By now, you’ve likely heard the phrase “It’s in the cloud” tossed around in webinars, vendor demos, or casual conversations. Maybe you’ve been told that your practice management software, backups, or even your phone system could “go cloud-based.” But what does that...
When a Therapy Dog Serving Cancer Patients Needed Care, This Lee’s Summit Vet Was There

When a Therapy Dog Serving Cancer Patients Needed Care, This Lee’s Summit Vet Was There

by Editor | Aug 1, 2025 | Companion Animal, News

Source: The Kansas City Star KC, a certified therapy dog based in Lee’s Summit, has profoundly touched breast cancer patients at St. Luke’s East. Handler Nina Noe explains that KC—trained in therapy and compassion—visits patients to provide emotional support,...
The Great Unfriending: Why We’re Cutting Ties—And Why Veterinary Medicine Needs to Rethink That

The Great Unfriending: Why We’re Cutting Ties—And Why Veterinary Medicine Needs to Rethink That

by Catherine Haskins | Aug 1, 2025 | Veterinary Practice - Views, Views

In a time when our thumbs do more talking than our mouths, unfriending has become a quiet revolution. One click, and someone’s out of your digital world. It’s fast, clean, and, for many, necessary. But what does this trend mean for professions like Veterinary...
In the Moment: Should Veterinary Professionals Speak Up When We See Pets at Risk?

In the Moment: Should Veterinary Professionals Speak Up When We See Pets at Risk?

by Shannon Nowak | Aug 1, 2025 | Veterinary Practice - Views, Views

A few months ago, I wrote an article on defending the profession, discussing if Veterinary professionals should address misinformation they find online. A few recent encounters led me to think about what happens when we, as Veterinary professionals, witness situations...
If You Don’t Know Where You are Going in Your Professional Life, You Won’t Get There

If You Don’t Know Where You are Going in Your Professional Life, You Won’t Get There

by Stacy Pursell | Aug 1, 2025 | Animal Health Industry - Views

“If you don’t know where you’re going, any road will get you there.” — Lewis Carroll This whimsical line from Alice’s Adventures in Wonderland might seem like a throwaway from a children’s tale, but it holds profound truth—especially when it comes to your professional...
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Contributors

Stacy Pursell
Mark Cushing
Dr. Karen Felsted
Bruce L. Truman, MBA
Wendy Hauser, DVM
Debbie Boone
Kelly Baltzell
Coral Doherty
Catherine Haskins
Shannon Nowak
Dr. Cade Wilson
William (Will) Lindus
Stith Keiser
Dr. Keith True
Joel Parker, DVM
Dr. Jim Lloyd
Dr. Jason Epstein
Dr. Brian Hamm, ACVIM
Scott Maloney, MBA

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