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Petflation 2025 – December Update: Back up to +3.5% vs Last Year

Petflation 2025 – December Update: Back up to +3.5% vs Last Year

by Editor | Feb 1, 2026 | Animal Health Industry, News

Source: Pet Business Professor The December 2025 Petflation report shows pet-related prices rising again, with year-over-year inflation reaching 3.5%, up from 2.6% in November and now nearly 30% higher than the national CPI. Overall U.S. inflation held steady at 2.7%,...
Startup or Buy? One of the Most Consequential Decisions in Veterinary Practice Ownership

Startup or Buy? One of the Most Consequential Decisions in Veterinary Practice Ownership

by Stith Keiser | Feb 1, 2026 | Veterinary Practice - Views, Views

I’m writing this article sitting at a coffee shop preparing to kick-off our Spring Semester of Professional Development and Practice Management at one of the Veterinary schools at which I have the opportunity to teach. This topic is on the docket for lecture today and...
Deepfakes, Identity Cons, and ‘Smart’ Devices: Cyber Scams Veterinary Practices (and Families) Need to Know

Deepfakes, Identity Cons, and ‘Smart’ Devices: Cyber Scams Veterinary Practices (and Families) Need to Know

by William (Will) Lindus | Feb 1, 2026 | Veterinary Practice - Views, Views

Veterinary practices are built on trust—between clients and clinicians, between managers and staff, and often between family members who help run the business. Unfortunately, today’s cybercriminals are exploiting that trust with tools that look and sound alarmingly...
Breaking the Cycle: Making Sense of Student Debt in Veterinary Medicine

Breaking the Cycle: Making Sense of Student Debt in Veterinary Medicine

by Tom Seeko, CExP™ | Feb 1, 2026 | Animal Health Industry - Views, Views

Debt. Payments. Interest. Owing money. Losing money. Trapped. All these words can create anxiety or optimism depending on how we view the world. The reality is that veterinarians who have graduated and those who are graduating experience higher than normal levels of...
CE Isn’t a Luxury: Why Ongoing Education Is Essential for Veterinary Technician Retention

CE Isn’t a Luxury: Why Ongoing Education Is Essential for Veterinary Technician Retention

by Shannon Nowak | Feb 1, 2026 | Veterinary Practice - Views, Views

As the new year begins, many Veterinary technicians find themselves in familiar territory—credential and association renewals to track, continuing education (CE) hours to plan for, and budgets that already feel stretched. For some, CE feels like just another box to...
The First 150 Days: What I Got Wrong, What Worked, and What I’m Building Next

The First 150 Days: What I Got Wrong, What Worked, and What I’m Building Next

by Dr. Keith True, DVM | Feb 1, 2026 | Veterinary Practice - Views, Views

After selling my minority partnerships in my previous hospitals and finishing business school, I genuinely believed I was prepared for the startup-practice world. I knew it would be hard, but I thought experience plus an MBA meant I would launch with confidence and a...
Don’t Fire Them—Fire Them Up!

Don’t Fire Them—Fire Them Up!

by Dr. Joel Parker, DVM | Feb 1, 2026 | Veterinary Practice - Views, Views

In a well-run Veterinary practice, most staff genuinely want to contribute and thrive. They perform willingly when the environment offers clear policies and procedures (SOPs), a structured gradient training approach (via the Gradient Training Check Sheet, or GTC),...
Arizona to Florida to Toronto and Back

Arizona to Florida to Toronto and Back

by Mark Cushing | Feb 1, 2026 | Animal Health Industry - Views, Views

Let’s be honest, winters in Arizona are not a chore. And 2026 is no different. But the highlight of my January so far was a quick trip to “balmy” Toronto (-2 degrees F) for the Ontario VMA Convention following a chilly VMX in Orlando. Ten years ago a group of us...
Does Humility Still Exist in Animal Health?

Does Humility Still Exist in Animal Health?

by Catherine Haskins | Feb 1, 2026 | Animal Health Industry - Views, Views

In an industry driven by innovation, advancement, and constant momentum, we often celebrate the loudest voices, the biggest announcements, the fastest growth, the boldest opinions. But recently, I found myself asking a different question: Does humility still exist in...
Innovations and Insights from the World’s Leading Veterinary Conference

Innovations and Insights from the World’s Leading Veterinary Conference

by Bruce L. Truman, MBA | Feb 1, 2026 | Animal Health Industry - Views, Views

VMX 2026 was a powerful reminder of how quickly our profession is evolving, with innovation and fresh thinking everywhere you turn. The momentum started at the VetPartners meeting and continued throughout VMX 2026, where the focus shifted from what’s new to what’s...
VMX 2026—The Maturity Shift: From Hype to High-Stakes Reality

VMX 2026—The Maturity Shift: From Hype to High-Stakes Reality

by Dr. Megan Sprinkle, DVM, DACVIM | Feb 1, 2026 | Animal Health Industry - Views, Views

January and February are marked by my always-ready suitcase as the year’s largest Veterinary conferences kick off in rapid succession. VMX alone, which took place January 17-21, drew approximately 30,000 attendees and offered over 1,200 hours of continuing...
Artificial (Augmented) Intelligence (AI) in Veterinary Healthcare: A Few Lessons from Human Healthcare, Part 1

Artificial (Augmented) Intelligence (AI) in Veterinary Healthcare: A Few Lessons from Human Healthcare, Part 1

by Dr. Eleanor M. Green, DVM, DACVIM, DABVP | Feb 1, 2026 | Animal Health Industry - Views, Views

(Editor’s note: This is the first part of a two-part series. The second part will be published in the March issue of Animal Health News and Views.) Dave Barry, Pulitzer Prize winner for his commentary and consistent use of humor to present fresh insights into...
Feedback is a Gift: How Leaders Can Create Trust and Growth

Feedback is a Gift: How Leaders Can Create Trust and Growth

by Stacy Pursell | Feb 1, 2026 | Animal Health Industry - Views, Views

In my nearly 30 of working with Animal Health and Veterinary professionals and employers, one truth has stood out time and again: the best leaders are the ones who give and receive feedback with heart, clarity, and intention. Feedback, when offered with genuine care,...
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Contributors

Stacy Pursell
Mark Cushing
Dr. Karen Felsted, DVM
Bruce L. Truman, MBA
Dr. Wendy Hauser, DVM
Debbie Boone
Kelly Baltzell
Coral Doherty
Catherine Haskins
Shannon Nowak
Dr. Cade Wilson, DVM
William (Will) Lindus
Stith Keiser
Dr. Keith True, DVM
Dr. Joel Parker, DVM
Dr. Jim Lloyd
Dr. Jason Epstein, DVM
Dr. Brian Hamm, DVM, ACVIM
Scott Maloney, MBA
Dr. Eleanor M. Green, DVM, DACVIM, DABVP
Dr. Megan Sprinkle, DVM, DACVIM
Tom Seeko, CExP™

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