Source: Insurance Innovation Reporter
Adoro Pet Insurance Services LLC, based in Seattle, announced plans to enter the U.S. pet insurance market in Q4 2025. The company was co-founded by CEO Gavin Friedman and President Tricia Plouf, both seasoned leaders in the industry. Underwriting capacity will be provided by Crum & Forster (C&F), a Morristown, NJ–based insurer with over 20 years of pet insurance experience. C&F President Gary McGeddy emphasized their long-standing support for pets and owners, while Friedman praised C&F’s expertise in realizing adoro’s vision.
The venture is backed by Griffin Highline Capital LLC and Badger Equity US LLC, whose leaders expressed confidence in the management team and market potential. With only 3.92% of U.S. pets insured at the end of 2024, adoro sees significant opportunity in a growing but underpenetrated market. Plouf highlighted plans to offer innovative features and position adoro as a leading pet insurance brand.
Read the full story HERE: https://iireporter.com/adoro-to-enter-u-s-pet-insurance-market-in-q4/