Animal Health Industry – Views
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by Deven Vespi | Mar 1, 2026 | Animal Health Industry - Views, Views
Walk into a major Animal Health negotiation today, whether it’s a supply agreement, a distribution partnership, or a corporate practice contract and you’ll see something that would have been less common thirty years ago: women not just participating, but leading.... read more
by Mark Cushing | Mar 1, 2026 | Animal Health Industry - Views, Views
(Editor’s note: Loren Breen, Animal Policy Group’s Director of Government Relations, is co-author of this article.) Every session, Animal Policy Groups sifts through 10,000+ bills to identify impactful legislation across the animal space–Veterinary, pharmacy,... read more
by Dr. Eleanor M. Green, DVM, DACVIM, DABVP | Mar 1, 2026 | Animal Health Industry - Views, Views
(Editor’s note: This is the second part of a two-part series. Click HERE to read the first part of the series.) The work goes on. Explorations into AI are abundant to ensure evidence-based approaches and optimal results. There has been continued discussion about... read more
by Bruce L. Truman, MBA | Mar 1, 2026 | Animal Health Industry - Views, Views
If Q4 is the planning season in Animal Health, Q1 is the execution season. The first quarter of the year doesn’t ease in—it accelerates. National sales meetings. Major conferences. Manager summits. Investor gatherings. Founder dinners. Clinic days. Panel moderating.... read more
by Stacy Pursell | Mar 1, 2026 | Animal Health Industry - Views, Views
We are living in what future historians will almost certainly call the Information Age. Knowledge is everywhere. Answers are instant. Expertise is searchable. With a few keystrokes, anyone can access data that once required years of study, mentorship, or experience to... read more
by Dr. Joel Parker, DVM | Mar 1, 2026 | Animal Health Industry - Views, Views
A practice’s Spectrum of Care (SOC) refers to the range of patient care options that provide appropriate treatment based on each case’s unique circumstances. While not always the primary factor, finances often influence the level of care selected.... read more
by Dr. Megan Sprinkle, DVM, DACVIM | Mar 1, 2026 | Animal Health Industry - Views, Views
March is Women’s History Month, and I have had the privilege of hearing and sharing some of the most extraordinary stories of women across Animal Health. According to AVMA workforce data, women make up nearly two-thirds of practicing veterinarians in the United... read more
by Tom Seeko, CExP™ | Feb 1, 2026 | Animal Health Industry - Views, Views
Debt. Payments. Interest. Owing money. Losing money. Trapped. All these words can create anxiety or optimism depending on how we view the world. The reality is that veterinarians who have graduated and those who are graduating experience higher than normal levels of... read more
by Mark Cushing | Feb 1, 2026 | Animal Health Industry - Views, Views
Let’s be honest, winters in Arizona are not a chore. And 2026 is no different. But the highlight of my January so far was a quick trip to “balmy” Toronto (-2 degrees F) for the Ontario VMA Convention following a chilly VMX in Orlando. Ten years ago a group of us... read more
by Catherine Haskins | Feb 1, 2026 | Animal Health Industry - Views, Views
In an industry driven by innovation, advancement, and constant momentum, we often celebrate the loudest voices, the biggest announcements, the fastest growth, the boldest opinions. But recently, I found myself asking a different question: Does humility still exist in... read more
by Bruce L. Truman, MBA | Feb 1, 2026 | Animal Health Industry - Views, Views
VMX 2026 was a powerful reminder of how quickly our profession is evolving, with innovation and fresh thinking everywhere you turn. The momentum started at the VetPartners meeting and continued throughout VMX 2026, where the focus shifted from what’s new to what’s... read more
by Dr. Megan Sprinkle, DVM, DACVIM | Feb 1, 2026 | Animal Health Industry - Views, Views
January and February are marked by my always-ready suitcase as the year’s largest Veterinary conferences kick off in rapid succession. VMX alone, which took place January 17-21, drew approximately 30,000 attendees and offered over 1,200 hours of continuing... read more
by Dr. Eleanor M. Green, DVM, DACVIM, DABVP | Feb 1, 2026 | Animal Health Industry - Views, Views
(Editor’s note: This is the first part of a two-part series. The second part will be published in the March issue of Animal Health News and Views.) Dave Barry, Pulitzer Prize winner for his commentary and consistent use of humor to present fresh insights into... read more
by Stacy Pursell | Feb 1, 2026 | Animal Health Industry - Views, Views
In my nearly 30 of working with Animal Health and Veterinary professionals and employers, one truth has stood out time and again: the best leaders are the ones who give and receive feedback with heart, clarity, and intention. Feedback, when offered with genuine care,... read more
by Catherine Haskins | Jan 1, 2026 | Animal Health Industry - Views, Views
Every January, we write our resolutions with the best of intentions. We promise ourselves we’ll eat better, sleep more, set boundaries, find balance, and chase that long-delayed dream. And yet—by February—many of those goals have evaporated as quickly as they were... read more
by Bruce L. Truman, MBA | Jan 1, 2026 | Animal Health Industry - Views, Views
I’ve spent a lot of time working with founders and companies striving to address challenges or fill service gaps in the Veterinary industry. Sometimes I work in an area I am familiar with, and other times I am challenged to broaden my perspective or question my... read more
by Dr. Jim Lloyd | Jan 1, 2026 | Animal Health Industry - Views, Views
(Editor’s Note: This article is excerpted from: Lloyd, J.W. and L.M. Greenhill. The Veterinary specialist faculty shortage: it is not all about the numbers. Vet Ophthalmol. https://doi.org/10.1111/vop.70034, 2025.) Pet owner demographics are changing. In the US,... read more
by Dr. Megan Sprinkle, DVM, DACVIM | Jan 1, 2026 | Animal Health Industry - Views, Views
I sat across the virtual table from Dr. Michael Q. Bailey, current AVMA president, excited to hear his vision for 2026. I asked: “What should Veterinary medicine focus on for the biggest impact on the profession?” Would he say increasing diversity?... read more
by Stacy Pursell | Jan 1, 2026 | Animal Health Industry - Views, Views
Every now and then, I hear a thoughtful question from women in the Animal Health industry and Veterinary profession: “Why are so many of the high-level roles still held by men even when the profession is mostly female?” It is a great question and one worth exploring.... read more
by Bruce L. Truman, MBA | Dec 1, 2025 | Animal Health Industry - Views, Views
New Orleans was more than just a destination in late October. For Veterinary professionals from across the U.S., the gathering in New Orleans provided a hub of inspiration, deal-flow, and community. The Vet Together event (October 27-29) provided hospital leaders,... read more
