Animal Health Industry – Views
Home » Views » Animal Health Industry - Views
by Dr. Eleanor M. Green, DVM, DACVIM, DABVP | Apr 1, 2026 | Animal Health Industry - Views, Views
I consider myself an enduring advocate for what is good – at least I try to be. I am sharing some thoughts on a subject that has been surprisingly controversial, the Veterinary Professional Assistant (VPA) – because I care. I care about our profession, my... read more
by Dr. Megan Sprinkle, DVM, DACVIM | Apr 1, 2026 | Animal Health Industry - Views, Views
I am not the typical attendee at the Global Pet Expo. While my usual conference circuit includes CE credits, clinical sessions, and an expo hall of new therapeutics or Veterinary hospital chains, I also get a behind-the-scenes view of the business side of pet care,... read more
by Mark Cushing | Apr 1, 2026 | Animal Health Industry - Views, Views
(Editor’s note: Caitlin Cushing, a former prosecutor in the state of Washington and the current General Counsel for Animal Policy Group, is co-author of this article.) For most dog owners, a trip to the local daycare or boarding facility starts with a frantic search... read more
by Deven Vespi | Apr 1, 2026 | Animal Health Industry - Views, Views
“Willkommen in Österreich!” the sign said at the border between Germany and Austria. While looking past the sign out the window, I saw green rolling hills, and they immediately brought to mind the movie I most associate with Austria: The Sound of Music. I was seated... read more
by Shannon Nowak | Apr 1, 2026 | Animal Health Industry - Views, Views
We’ve been discussing burnout and Veterinary technician retention in Veterinary medicine for years—naming it, normalizing it, and attempting to address it. What’s missing from these conversations, and is often overlooked, is the recognition of the consequences of... read more
by Stacy Pursell | Apr 1, 2026 | Animal Health Industry - Views, Views
A new trend has quietly taken hold in the job market, and it’s reshaping how professionals think about their careers and how employers should think about talent. It is called job hugging, the practice of staying tightly attached to a current role, not out of... read more
by Deven Vespi | Mar 1, 2026 | Animal Health Industry - Views, Views
Walk into a major Animal Health negotiation today, whether it’s a supply agreement, a distribution partnership, or a corporate practice contract and you’ll see something that would have been less common thirty years ago: women not just participating, but leading.... read more
by Mark Cushing | Mar 1, 2026 | Animal Health Industry - Views, Views
(Editor’s note: Loren Breen, Animal Policy Group’s Director of Government Relations, is co-author of this article.) Every session, Animal Policy Groups sifts through 10,000+ bills to identify impactful legislation across the animal space–Veterinary, pharmacy,... read more
by Dr. Eleanor M. Green, DVM, DACVIM, DABVP | Mar 1, 2026 | Animal Health Industry - Views, Views
(Editor’s note: This is the second part of a two-part series. Click HERE to read the first part of the series.) The work goes on. Explorations into AI are abundant to ensure evidence-based approaches and optimal results. There has been continued discussion about... read more
by Bruce L. Truman, MBA | Mar 1, 2026 | Animal Health Industry - Views, Views
If Q4 is the planning season in Animal Health, Q1 is the execution season. The first quarter of the year doesn’t ease in—it accelerates. National sales meetings. Major conferences. Manager summits. Investor gatherings. Founder dinners. Clinic days. Panel moderating.... read more
by Stacy Pursell | Mar 1, 2026 | Animal Health Industry - Views, Views
We are living in what future historians will almost certainly call the Information Age. Knowledge is everywhere. Answers are instant. Expertise is searchable. With a few keystrokes, anyone can access data that once required years of study, mentorship, or experience to... read more
by Dr. Joel Parker, DVM | Mar 1, 2026 | Animal Health Industry - Views, Views
A practice’s Spectrum of Care (SOC) refers to the range of patient care options that provide appropriate treatment based on each case’s unique circumstances. While not always the primary factor, finances often influence the level of care selected.... read more
by Dr. Megan Sprinkle, DVM, DACVIM | Mar 1, 2026 | Animal Health Industry - Views, Views
March is Women’s History Month, and I have had the privilege of hearing and sharing some of the most extraordinary stories of women across Animal Health. According to AVMA workforce data, women make up nearly two-thirds of practicing veterinarians in the United... read more
by Tom Seeko, CExP™ | Feb 1, 2026 | Animal Health Industry - Views, Views
Debt. Payments. Interest. Owing money. Losing money. Trapped. All these words can create anxiety or optimism depending on how we view the world. The reality is that veterinarians who have graduated and those who are graduating experience higher than normal levels of... read more
by Mark Cushing | Feb 1, 2026 | Animal Health Industry - Views, Views
Let’s be honest, winters in Arizona are not a chore. And 2026 is no different. But the highlight of my January so far was a quick trip to “balmy” Toronto (-2 degrees F) for the Ontario VMA Convention following a chilly VMX in Orlando. Ten years ago a group of us... read more
by Catherine Haskins | Feb 1, 2026 | Animal Health Industry - Views, Views
In an industry driven by innovation, advancement, and constant momentum, we often celebrate the loudest voices, the biggest announcements, the fastest growth, the boldest opinions. But recently, I found myself asking a different question: Does humility still exist in... read more
by Bruce L. Truman, MBA | Feb 1, 2026 | Animal Health Industry - Views, Views
VMX 2026 was a powerful reminder of how quickly our profession is evolving, with innovation and fresh thinking everywhere you turn. The momentum started at the VetPartners meeting and continued throughout VMX 2026, where the focus shifted from what’s new to what’s... read more
by Dr. Megan Sprinkle, DVM, DACVIM | Feb 1, 2026 | Animal Health Industry - Views, Views
January and February are marked by my always-ready suitcase as the year’s largest Veterinary conferences kick off in rapid succession. VMX alone, which took place January 17-21, drew approximately 30,000 attendees and offered over 1,200 hours of continuing... read more
by Dr. Eleanor M. Green, DVM, DACVIM, DABVP | Feb 1, 2026 | Animal Health Industry - Views, Views
(Editor’s note: This is the first part of a two-part series. The second part will be published in the March issue of Animal Health News and Views.) Dave Barry, Pulitzer Prize winner for his commentary and consistent use of humor to present fresh insights into... read more
by Stacy Pursell | Feb 1, 2026 | Animal Health Industry - Views, Views
In my nearly 30 of working with Animal Health and Veterinary professionals and employers, one truth has stood out time and again: the best leaders are the ones who give and receive feedback with heart, clarity, and intention. Feedback, when offered with genuine care,... read more
