Animal Health Industry – Views
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by Dr. Eleanor M. Green, DVM, DACVIM, DABVP | Oct 6, 2025 | Animal Health Industry - Views, Views
The Stage Has Been Set Has anyone else noticed the rapid-fire rate of change predominating in our world today? Even the rate of change is increasing and change has been described as exponential for the first time in human history. Within Veterinary medicine itself,... read more
by Dr. Jim Lloyd | Oct 6, 2025 | Animal Health Industry - Views, Views
Debate continues in the practice sector of the U.S. animal health industry over whether the ongoing scarcity in the Veterinary workforce should be addressed through improving productivity or by expanding the workforce. Unfortunately, the debate is generally framed in... read more
by Bruce L. Truman, MBA | Sep 29, 2025 | Animal Health Industry - Views, Views
The Kansas City Animal Health Summit once again delivered on its reputation as the premier stage for innovation, collaboration, and thought leadership in animal health. This year’s event showcased the strength of the Kansas City Animal Health Corridor and underscored... read more
by Stacy Pursell | Sep 29, 2025 | Animal Health Industry - Views, Views
“If you are in your comfort zone, you are not growing.” “Do something every day that makes you uncomfortable.” “If you are not doing anything that makes you uncomfortable, you are not growing.” These aren’t just motivational one-liners—they’re a call to action for... read more
by Dr. Keith True, DVM | Sep 1, 2025 | Animal Health Industry - Views, Views
Burnout in Veterinary medicine is not just a buzzword. It is the reality for too many veterinarians. I have watched bright-eyed graduates lose their spark within a few years, and I have seen seasoned colleagues question the career they once loved. Even before I... read more
by Catherine Haskins | Sep 1, 2025 | Animal Health Industry - Views, Views
Veterinary medicine has always been driven by a mission of care for animals, people, and communities. Now, that mission is expanding to include another urgent priority: the health of our planet. This September, that commitment takes center stage with the launch... read more
by Stacy Pursell | Sep 1, 2025 | Animal Health Industry - Views, Views
“God, grant me the serenity to accept the things I cannot change, Courage to change the things I can, And wisdom to know the difference.” — The Serenity Prayer This timeless quote, often associated with recovery communities, has broad relevance in every corner of... read more
by Bruce L. Truman, MBA | Sep 1, 2025 | Animal Health Industry - Views, Views
The American Veterinary Medical Association (AVMA) Convention 2025, held in conjunction with the 40th World Veterinary Association (WVA) Congress, provided over 700 hours of continuing education (CE) sessions, encompassing a diverse range of topics. For me, there were... read more
by Bruce L. Truman, MBA | Aug 1, 2025 | Animal Health Industry - Views, Views
The 8th Busan Veterinary Conference (BVC) was held on June 28–29, 2025, at BEXCO in Busan, South Korea. Busan is the second-largest city in Korea and has a significant geographical advantage as a coastal city, making it well-suited for global activities that represent... read more
by Dr. Brian Hamm, DVM, ACVIM | Aug 1, 2025 | Animal Health Industry - Views, Views
Veterinary medicine has long been rooted in relationships, a profession built on trust, compassion, and the continuity of care between veterinarians, pets, and the families who love them. For decades, success in Veterinary practice was measured not only by clinical... read more
by Dr. Jim Lloyd | Aug 1, 2025 | Animal Health Industry - Views, Views
Last month we considered the important topic of premiumization in the pet products and services markets.1 Although premiumization was recognized as an historically successful business strategy, analysis of data from the American Pet Products Association (APPA)2... read more
by Stacy Pursell | Aug 1, 2025 | Animal Health Industry - Views
“If you don’t know where you’re going, any road will get you there.” — Lewis Carroll This whimsical line from Alice’s Adventures in Wonderland might seem like a throwaway from a children’s tale, but it holds profound truth—especially when it comes to your professional... read more
by Bruce L. Truman, MBA | Jul 1, 2025 | Animal Health Industry - Views, Views
Southern charm blended with cutting-edge education for anyone attending the DVM360 Fetch Nashville Conference on May 30–31, 2025, in Nashville, Tennessee. This two-day event featured over 120 presentations that catered to a diverse range of interests and specialties.... read more
by Dr. Jim Lloyd | Jul 1, 2025 | Animal Health Industry - Views, Views
In his 2025 Pet Summit keynote address, Dave Bolen highlighted the widespread premiumization that exists in the markets for US pet products and services.1 As a business strategy, premiumization has been successful in leading much of the pet industry growth in recent... read more
by Coral Doherty | Jul 1, 2025 | Animal Health Industry - Views, Views
Have you ever thought about measuring workplace performance and sustainability through a lens of psychological health and safety factors? Have you been finding it a struggle to keep employees motivated, focused, or resilient? A measurement grid of psychological safety... read more
by Catherine Haskins | Jul 1, 2025 | Animal Health Industry - Views, Views
I was recently invited to speak at the HIVE conference in Chicago to share strategies on how to correct false information in Veterinary medicine. What I didn’t expect but perhaps should have, was how urgently we all needed a reminder that misinformation isn’t just... read more
by Stacy Pursell | Jul 1, 2025 | Animal Health Industry - Views, Views
In recent years, the modern workforce has seen a dramatic shift in values and expectations. Once characterized by long hours and near-total dedication to the job, work culture has swung toward an emphasis on flexibility, mental health, and personal fulfillment. This... read more
by Bruce L. Truman, MBA | Jun 1, 2025 | Animal Health Industry - Views, Views
The Animal Health, Nutrition & Technology Innovation USA 2025 (AHNTI USA 2025) was the perfect conference to meet with tech startups and innovators. The conference highlighted several emerging trends shaping the future of the Animal Health industry, including... read more
by Dr. Jim Lloyd | Jun 1, 2025 | Animal Health Industry - Views, Views
After a nice post-pandemic run, a bit of uncertainty crept into the U.S. stock market near the end of 2021, resulting in a somewhat turbulent time for most of the following year. In fact, the widespread concern about a potential looming recession during 2022 prompted... read more
by Dr. Keith True, DVM | Jun 1, 2025 | Animal Health Industry - Views, Views
The landscape of Veterinary ownership is shifting. Fewer veterinarians today view sole ownership as their end goal, but that doesn’t mean ownership is losing its appeal. In fact, co-ownership models and partnerships are gaining popularity, reflecting a growing desire... read more
