Source: Mars
Mars, in partnership with global dairy supplier Fonterra, has launched the Farmer Forward Program, a five-year, $27 million initiative to help dairy farmers reduce greenhouse gas (GHG) emissions. The program will provide funding for sustainability-focused tools and technology to 2,000 farmers and offer financial incentives averaging $15,000 per year to 165 top-performing farmers.
Mars aims to cut 150,000 metric tons of Scope 3 dairy-related emissions by 2030, contributing to its goal of reducing GHG emissions by 50% by 2030 and achieving Net Zero by 2050. The program spans 26,000 hectares of farmland and aligns with Mars’ broader Moo’ving Dairy Forward initiative to invest in climate-smart agriculture. Dairy accounts for a significant portion of Mars’ carbon footprint, and this effort will support farmers in adopting more sustainable practices.
With over 200,000 cows supplying dairy for Mars products, this initiative underscores the company’s commitment to environmental sustainability while ensuring long-term resilience for dairy farmers.