Source: Business Wire
Tractor Supply Company (NASDAQ: TSCO), the largest rural lifestyle retailer in the U.S., unveiled its Life Out Here 2030 strategy at its Investment Community Day, outlining ambitious growth plans. The company aims to capitalize on a $225 billion addressable market through initiatives like localized product offerings, expanded pet and animal Rx capabilities, direct sales targeting larger farms and businesses, a scalable delivery network, and an enhanced retail media platform. Tractor Supply has transformed significantly over the past five years, with highlights including a 340% increase in digital sales, 22 million new loyalty members, and substantial store remodels.
The company updated its targets, projecting annual sales growth of 6-8%, 90 new stores by 2025, and 3,200 total locations long-term. It also announced a 5-for-1 stock split to improve accessibility for team members and investors. CEO Hal Lawton emphasized the company’s strong position and commitment to sustainable growth, declaring the next five years “very exciting” for Tractor Supply.
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