Source: The Business Journals
Employers are increasingly offering pet-related benefits, particularly pet insurance, to attract and retain younger workers—especially Gen Z. Since 2022, job postings that include pet insurance have risen significantly, with an 18% increase over the past year. This reflects both the rising cost of Veterinary care and the growing importance employees place on pet wellness. For many in Gen Z, pets are considered part of the family, and benefits that support their care are seen as essential rather than optional.
As a result, pet insurance is evolving from a niche perk into a competitive advantage for companies looking to stand out in a tight labor market. It now ranks alongside traditional benefits like health insurance and childcare in importance to some job seekers. Employers recognize that offering pet insurance can enhance job satisfaction and loyalty, particularly among younger employees who prioritize comprehensive, lifestyle-supporting benefits in the workplace.