Source: Yahoo News
Better Choice Company (NYSE: BTTR), a pet health and wellness company, announced its expansion into Veterinary medicine in 2025 through the launch of Better Pet Rx, following its acquisition of SRx Health. This new initiative will focus on providing compassionate care for pets, complementing Better Choice’s existing Halo portfolio of premium pet food products. Leveraging SRx Health’s expertise and infrastructure, Better Choice aims to enter the growing animal pharmaceuticals market, aligning with its long-term vision to become a leading global health and wellness company for both pets and humans.
Michael Young, Chairman of the Board, emphasized that this move will support Halo’s ongoing growth in the pet care industry. The company plans to provide further details on the acquisition during its Shareholder Update Call on October 15. Better Choice is known for its alternative, nutrition-based approach to pet health, offering sustainably sourced and minimally processed pet food products under the Halo brand.
Read the full story HERE: https://finance.yahoo.com/news/better-choice-company-expand-veterinary-113000174.html