Source: American Pet Products
The American Pet Products Association (APPA) has released its 2024 Bird, Small Animal & Horse Report, providing key insights into the evolving relationships between owners and their specialized pets. The report highlights increased emotional connections, proactive health care, and shifting ownership trends. Key findings include a rise in gift-giving, with 89% of small animal owners, 76% of bird owners, and 71% of horse owners now buying gifts, reflecting deeper bonds. Long-term planning is also growing, with more owners making provisions for their pets in wills. Health and wellness are priorities, evidenced by a significant increase in vitamin, supplement, and grooming investments.
Shopping habits reveal a preference for specialized retailers and growing reliance on social media for information. Ownership dynamics are shifting, with small bird and rabbit popularity increasing and multi-horse households rising. These trends underscore the deepening human-animal bond and provide valuable data for the pet industry to adapt to evolving consumer behaviors.
Read the full story HERE: https://americanpetproducts.org/news/the-american-pet-products-association-appa-releases-2024-bird-small-animal-horse-owner-insight-report