Source: Pet Food Industry
Freshpet and the Human Animal Bond Research Institute (HABRI) have formed a partnership to promote the human-animal bond through research, education, and advocacy. Freshpet CEO Billy Cyr emphasized the company’s mission to provide pets with the best nutrition, supporting the belief that pets are family. The collaboration aims to highlight how strong relationships between pets and their owners contribute to better health outcomes for both.
Research indicates that pet parents who share strong bonds with their animals are more likely to offer high-quality nutrition, which in turn supports the health of both pet and owner. Steven Feldman, president of HABRI, noted that this partnership reflects a shared mission to better understand and promote the interconnection between human and pet wellbeing. Through their joint efforts, Freshpet and HABRI hope to elevate public awareness of the mutual health benefits of nurturing strong, supportive relationships with pets.