Source: Boehringer Ingelheim
Veterinary professionals play a vital yet often underappreciated role in animal health and public safety. While most animal owners express deep appreciation for their vets, the 2025 Going Beyond survey by Boehringer Ingelheim reveals a disconnect: 92% of UK animal owners value Veterinary care, but only 41% of veterinarians feel truly appreciated. Many pet owners underestimate the emotional and personal sacrifices vets make, such as poor work-life balance and the high resilience required for the job.
Nearly 60% of UK veterinarians believe the public underestimates the toll the profession takes. In response, the Going Beyond campaign—launched in partnership with major Veterinary associations—aims to bridge this gap through education and awareness. A video released for World Veterinary Day invites the public to reflect on the broad responsibilities of Veterinary professionals. The campaign encourages pet owners to go beyond passive appreciation by actively acknowledging veterinarians’ contributions, even with a simple thank-you.
Read the full story HERE: https://www.boehringer-ingelheim.com/uk/animal-health/featured-stories/new-perspectives-why-veterinary-care-so-much-more-you-may-think