Source: USA Today

A new Insurify survey highlights how deeply DINK (dual income, no kids) couples value their pets, with 94% viewing them as family. Many willingly make financial sacrifices—68% of respondents reported actions like working extra hours, taking on debt, or skipping medical care to provide for their animals. On average, DINK couples spend about $1,906 per year on pets, covering essentials like food, vet care, and medications.
Unexpected expenses, such as emergency vet visits, can exceed $3,000, prompting experts to recommend pet insurance or emergency savings. Luxury splurges are also common, with many purchasing organic food, supplements, toys, or pet accessories. Kenzie Mollock and Wiley Garren, a Texas couple, treat their dog Hazel like a child, budgeting carefully to meet her needs. While 39% of DINK pet owners plan to have children, many cite cost, lifestyle, or personal preferences for prioritizing pets. For couples like Mollock and Garren, pets offer companionship and emotional support.