Source: Pet Age
SUPERZOO 2025, held at Mandalay Bay in Las Vegas, celebrated its 75th year with record success, drawing over 22,000 participants and 1,200 exhibitors across 350,000 square feet, its largest show floor yet. The event highlighted purposeful buyer engagement, with more than 1,100 new products unveiled and strong activity in key areas such as Natural & Health, Emerging Brands, and the New Product Showcase. Exhibitors included 474 first-timers, driving a 50% increase in Emerging Brands compared to 2024.
Education was a major focus, with 65+ sessions covering digital marketing, e-commerce, employee retention, and AI-driven business strategies. Networking flourished through curated meetups, including Female Founders in Pet, and celebrations like the SUPERZOO Beach Party.
The show also spotlighted innovation through awards and pitch competitions, with ChefPaw Pet Food Maker winning Best New-to-Market Product. Estimated to bring $55 million in economic impact to Las Vegas, SUPERZOO 2025 set a high bar as the pet industry’s premier marketplace.
Read the full story HERE: https://www.petage.com/superzoo-2025-reports-sold-out-show-floor-continued-growth-in-buyer-engagement/