Source: Pet Food Industry
Petsense by Tractor Supply, a subsidiary of Tractor Supply Co., is marking its 20th anniversary with a month-long celebration this September, highlighted by nearly $1 million in donations to local animal shelters and a new national partnership with K9s For Warriors. Beginning September 15, customers can participate in a “round up” campaign at checkout, with proceeds benefiting the nonprofit, which provides service dogs to veterans with PTSD and other invisible wounds of war.
The campaign runs through Veterans Day, November 11. Additional anniversary activities include “20 Deals for 20 Years” promotions on leading pet food and supply brands, weekly giveaways, adoption events, social media contests, and in-store celebrations. Company leaders emphasized Petsense’s longstanding commitment to communities, pets, and shelters nationwide. K9s For Warriors praised the partnership, noting past support from the Tractor Supply Foundation has already helped connect veterans with life-saving service dogs. The initiative underscores Petsense’s mission to serve both pets and people.