Source: Pet Food Industry
For pet supplement and treat companies, regulatory compliance is evolving from a basic requirement into a key competitive advantage. According to Asa Waldstein of Apex Compliance, leading brands are embedding compliance into operations early, which means reviewing ingredients, vetting suppliers, ensuring manufacturing quality, and scrutinizing marketing claims before products launch. Adopting standards similar to human supplement Good Manufacturing Practices helps build a strong foundation.
Marketing remains a major risk area, making formal review processes essential to avoid regulatory issues. Companies with proactive compliance systems are better positioned to secure investment, scale operations, and enter major retail channels. Certifications like those from the National Animal Supplement Council also signal credibility to retailers, veterinarians, and consumers. Failing to prioritize compliance can lead to FDA warnings, recalls, or legal trouble, hurting growth and valuation. Ultimately, even small brands must take compliance seriously, as regulators monitor all companies with an online presence.