Bruce L. Truman

I’m calling this month’s updates “The Good, Bad, and Funny” because there is so much information to pass along from The Global Pet Expo and The Pet Summit – most of it is good! The Global Pet Expo is a good meeting to discover new and innovative pet products, uncover the latest stories about pets, meet […]

In early February I attended the 10th annual Animal Health Nutrition, Technology and Innovation gathering in London and it was truly inspiring. The event buzzed with energy and fresh ideas shared by dedicated founders and their supporters. It was a melting pot of innovation, showcasing numerous emerging trends and hot topics—trends set to redefine how […]

VMX 2025 did not disappoint! It delivered an incredible experience with cutting-edge educational sessions and a vibrant vendor hall packed with the latest innovations in veterinary medicine. Attendees had the opportunity to engage with industry-leading experts, explore groundbreaking research, and participate in hands-on workshops designed to elevate their practice. The vendor hall was a hub […]

The Veterinary industry is experiencing a surge of innovation, driven by a new wave of startups redefining animal healthcare. From cutting-edge diagnostics to telemedicine and AI-powered platforms, these emerging companies are leveraging technology to enhance the quality of care for pets and livestock, as well as offering solutions that streamline operations for Veterinary professionals. This […]

The VetForum 2024 meeting in Austin, TX, was an inspiring gathering of Veterinary leaders, suppliers, and innovators designed to foster connections and address the industry’s key challenges. This was my fourth year as the conference chair, and each year, the event continues to grow. Why? Because it is the most efficient use of time and […]

This week, the heart of the U.S. Veterinary community beats in Kansas City, as the VetPartners Mid-Year Conference and the Veterinary Innovation Summit (VIS) brought together some of the industry’s most influential voices. These two events, known for driving conversations around the future of Veterinary medicine, offered a deep dive into emerging trends, breakthrough technologies, […]

“In a time of rapid change, standing still is the most dangerous course of action.” Motivational coach Brian Tracy’s quote best sums up why I spent the first half of 2024 traveling to global conferences. From London to Spain, Berlin, Boston, and Austin, I wanted to discover what global leaders were saying and what innovative […]

VetForum Europe 2024 was held in May in Sitges, Spain (about 35 kilometers southwest of Barcelona). To say it is a beautiful area would be an understatement. Of course, it wasn’t all play—there were networking sessions, meetings, and forward-thinking discussions. I teamed up with Candise Goodwin, founder of Outlier Advisors, to offer insights into the […]

Who among us doesn’t love a good solution for a nagging problem? At this year’s Animal Health, Nutrition, and Technology Innovation (AHNTI) event in London, experts, researchers, and industry leaders exchanged knowledge and fostered collaboration to drive forward the boundaries of innovation in the Animal Health industry—improving diagnostics and treatments for animals. Don’t think you […]

What happens in Vegas . . . needs to come home with you! That is, if you attended the 2024 Western Veterinary Conference (WVC) and learned about all the innovations happening in the Veterinary industry! Attendees at this year’s conference had plenty of opportunities to see what they could take home to improve patient care, […]

VMX 2024 and the VetParters 2024 conference proved to be an exceptional gathering that left attendees inspired and invigorated. This article aims to provide a recap of events, highlighting key themes, notable speakers, and the impact on the Veterinary community. The overarching theme of VMX 2024 was the Show of Shows with “Wonders, Wows, and […]

Innovative, disruptive, radical . . . the number of creative ideas, products, and services presented at the Petcare Innovation Summit (https://petcareinnovationusa.com/events/petcare-innovation-usa-2023) and the Plug & Play (https://www.plugandplaytechcenter.com) events this past December was amazing. Both conferences addressed pet care industry trends. Start-ups and other innovative companies discussed their products and services and gave insights into the […]

What if you could meet industry decision-makers and innovative product and service providers in one place, at one time? And then speak directly with those best suited to serve your business needs and improve your team’s efficiency! VetForum is the premier gathering for practice leaders who want to cut to the chase, interact with innovative […]

Whether you do a formal SWOT analysis or jot down plans for the upcoming year, every business wants to map out a plan for success. For most Veterinary practices, goals such as seeing more patients, improving revenue, reducing expenses, achieving a specific EBIDTA, expanding medical services, or hiring more team members will help in the […]