Bruce L. Truman

Bruce L. Truman

Bruce is a pet technology business executive with expertise in emerging digital technologies, virtual care, and business development. He is an advisor to early-stage and channel expansion companies helping them to navigate the companion animal industry and align with the right partners. Bruce has a specific focus on key opinion leader/influencer management and vast business development network.

His volunteer work includes his role as a founding board member of the Veterinary Virtual Care Association (VVCA), along with ten other industry leaders. Bruce is a past president of VetPartners.org – the non-profit association of veterinary business experts, and a member of the Association of Veterinary Informatics Interoperability Taskforce. Bruce writes and speaks nationally on the topic of emerging pet technology and innovation.


Recent Posts

The Veterinary industry is experiencing a surge of innovation, driven by a new wave of startups redefining animal healthcare. From cutting-edge diagnostics to telemedicine and AI-powered platforms, these emerging companies are leveraging technology to enhance the quality of care for pets and livestock, as well as offering solutions that streamline operations for Veterinary professionals. This […]

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This week, the heart of the U.S. Veterinary community beats in Kansas City, as the VetPartners Mid-Year Conference and the Veterinary Innovation Summit (VIS) brought together some of the industry’s most influential voices. These two events, known for driving conversations around the future of Veterinary medicine, offered a deep dive into emerging trends, breakthrough technologies, […]

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VetForum Europe 2024 was held in May in Sitges, Spain (about 35 kilometers southwest of Barcelona). To say it is a beautiful area would be an understatement. Of course, it wasn’t all play—there were networking sessions, meetings, and forward-thinking discussions. I teamed up with Candise Goodwin, founder of Outlier Advisors, to offer insights into the […]

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Where would you go if you wanted to see the newest, most innovative pet products on the market today? Google search? TikTok? No—the Global Pet Expo in Orlando is the place to go. With 20,000+ attendees and 1,100 exhibiting companies from 85 different countries, the Global Pet Expo is the largest pet product industry trade […]

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Who among us doesn’t love a good solution for a nagging problem? At this year’s Animal Health, Nutrition, and Technology Innovation (AHNTI) event in London, experts, researchers, and industry leaders exchanged knowledge and fostered collaboration to drive forward the boundaries of innovation in the Animal Health industry—improving diagnostics and treatments for animals. Don’t think you […]

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VMX 2024 and the VetParters 2024 conference proved to be an exceptional gathering that left attendees inspired and invigorated. This article aims to provide a recap of events, highlighting key themes, notable speakers, and the impact on the Veterinary community. The overarching theme of VMX 2024 was the Show of Shows with “Wonders, Wows, and […]

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Innovative, disruptive, radical . . . the number of creative ideas, products, and services presented at the Petcare Innovation Summit (https://petcareinnovationusa.com/events/petcare-innovation-usa-2023) and the Plug & Play (https://www.plugandplaytechcenter.com) events this past December was amazing. Both conferences addressed pet care industry trends. Start-ups and other innovative companies discussed their products and services and gave insights into the […]

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Whether you do a formal SWOT analysis or jot down plans for the upcoming year, every business wants to map out a plan for success. For most Veterinary practices, goals such as seeing more patients, improving revenue, reducing expenses, achieving a specific EBIDTA, expanding medical services, or hiring more team members will help in the […]

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