Telehealth for human healthcare has been around for over 40 years (even longer if one went by the first reference in 1950), but it did not gain momentum until 2012, when the telemedicine market grew by 60%. In 1993, the American Telehealth Association (ATA) was established to advance and advocate for telehealth in the United […]
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Bruce L. Truman
Recent Posts
The VetForum 2024 meeting in Austin, TX, was an inspiring gathering of Veterinary leaders, suppliers, and innovators designed to foster connections and address the industry’s key challenges. This was my fourth year as the conference chair, and each year, the event continues to grow. Why? Because it is the most efficient use of time and […]
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This week, the heart of the U.S. Veterinary community beats in Kansas City, as the VetPartners Mid-Year Conference and the Veterinary Innovation Summit (VIS) brought together some of the industry’s most influential voices. These two events, known for driving conversations around the future of Veterinary medicine, offered a deep dive into emerging trends, breakthrough technologies, […]
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“In a time of rapid change, standing still is the most dangerous course of action.” Motivational coach Brian Tracy’s quote best sums up why I spent the first half of 2024 traveling to global conferences. From London to Spain, Berlin, Boston, and Austin, I wanted to discover what global leaders were saying and what innovative […]
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VetForum Europe 2024 was held in May in Sitges, Spain (about 35 kilometers southwest of Barcelona). To say it is a beautiful area would be an understatement. Of course, it wasn’t all play—there were networking sessions, meetings, and forward-thinking discussions. I teamed up with Candise Goodwin, founder of Outlier Advisors, to offer insights into the […]
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Where would you go if you wanted to see the newest, most innovative pet products on the market today? Google search? TikTok? No—the Global Pet Expo in Orlando is the place to go. With 20,000+ attendees and 1,100 exhibiting companies from 85 different countries, the Global Pet Expo is the largest pet product industry trade […]
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Who among us doesn’t love a good solution for a nagging problem? At this year’s Animal Health, Nutrition, and Technology Innovation (AHNTI) event in London, experts, researchers, and industry leaders exchanged knowledge and fostered collaboration to drive forward the boundaries of innovation in the Animal Health industry—improving diagnostics and treatments for animals. Don’t think you […]
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What happens in Vegas . . . needs to come home with you! That is, if you attended the 2024 Western Veterinary Conference (WVC) and learned about all the innovations happening in the Veterinary industry! Attendees at this year’s conference had plenty of opportunities to see what they could take home to improve patient care, […]
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VMX 2024 and the VetParters 2024 conference proved to be an exceptional gathering that left attendees inspired and invigorated. This article aims to provide a recap of events, highlighting key themes, notable speakers, and the impact on the Veterinary community. The overarching theme of VMX 2024 was the Show of Shows with “Wonders, Wows, and […]
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Innovative, disruptive, radical . . . the number of creative ideas, products, and services presented at the Petcare Innovation Summit (https://petcareinnovationusa.com/events/petcare-innovation-usa-2023) and the Plug & Play (https://www.plugandplaytechcenter.com) events this past December was amazing. Both conferences addressed pet care industry trends. Start-ups and other innovative companies discussed their products and services and gave insights into the […]
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This two-part series presents ideas for upgrading your strategic plan to help your practice achieve success today and into the future. Part one of this series addressed access to care. In part two, the focus will be on ways to improve the experience of your clients when they deal with your practice, as well as […]
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Have you ever paused during a chaotic day at your hospital and said, “There has to be a better way!” A better way to deliver Veterinary medical care, achieve efficiency and productivity, engage the clients, and provide the team with work/life fit! The short answer is Yes! The longer answer is that many people and […]
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What if you could meet industry decision-makers and innovative product and service providers in one place, at one time? And then speak directly with those best suited to serve your business needs and improve your team’s efficiency! VetForum is the premier gathering for practice leaders who want to cut to the chase, interact with innovative […]
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Whether you do a formal SWOT analysis or jot down plans for the upcoming year, every business wants to map out a plan for success. For most Veterinary practices, goals such as seeing more patients, improving revenue, reducing expenses, achieving a specific EBIDTA, expanding medical services, or hiring more team members will help in the […]
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For this inaugural edition of Animal Health News and Views, we are going to take a look at the hot topics at recent national conferences, conventions and innovation summits. Over the past few months, I have attended the Animal Health, Nutrition, and Technology Innovation Summit (AHNTI), the VetPartners mid-year meeting, and the annual AVMA Convention […]
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