Changing your personal brand is no small feat. It’s like trying to convince everyone you know that you’ve swapped your old, reliable Toyota for a flashy new Tesla—exciting, but a bit daunting. As someone who started in public relations and was known as the high-energy communicator in Veterinary medicine, my passion for this profession has […]
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Catherine Haskins
Recent Posts
Every year, I’ve made New Year’s Resolutions, and every year, they’ve fallen apart well before February. Sound familiar? It’s not just us—resolutions fail for 80% of people, according to U.S. News & World Report. Most of us lose motivation just weeks into the year because resolutions are often too broad or unrealistic. This year, I’m […]
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As the holidays approach, it’s a season to celebrate, reflect, and connect with what matters most. Between gatherings with loved ones, cozy moments, and enjoying some well-earned downtime, this time of year offers a unique opportunity to take a gentle pause and look ahead. While the new year feels just around the corner, there’s no […]
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Ever wonder why we say the things we do? Like why we tell people to “bite the bullet” when things get tough, or how veterinarians came up with their secret code for giving meds? Every phrase has a story, and today, we’re diving into a few surprising ones—thanks to some fun facts from the Instagram […]
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As we approach the end of the fiscal year, many companies are taking a hard look at their budgets, strategizing how to make every remaining dollar count. It’s a time when resources can feel tight, but it’s also a perfect opportunity to make even a small investment that can have a significant impact on our […]
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At the recent Veterinary Innovation Summit in Kansas City, a familiar scene played out time and again. Conversations began with a standard greeting: “How are you?” Without missing a beat, the first response was almost always, “Busy.” The word has become a reflexive reply, a societal badge of honor that somehow validates our importance and […]
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In today’s interconnected world, it often feels like we have access to the latest information at our fingertips. As Veterinary professionals, we may believe that our local, regional, and national conferences suffice. However, I challenge you to break free from this norm and explore conferences beyond your borders. You will be amazed at the innovations […]
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At my daughter’s recent graduation, I realized that with my generation’s passing, three of my family’s surnames would lose their direct bloodlines. In today’s diverse family structures, this isn’t unusual, but it did make me ponder the significance of a name—particularly in Veterinary medicine. How did companies like IDEXX, Virbac, myBalto, The Bridge Club, and […]
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In the hustle and bustle of Veterinary practice, amidst the flurry of patients, paperwork, and procedures, there exists a quiet yet profound opportunity for compassion and connection. In recent times, the importance of genuine human interaction has been underscored by none other than Elmo, the iconic red monster from “Sesame Street.” His simple question, “How’s […]
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In a world that constantly chants the mantra of innovation, the wildest, craziest ideas often light the paths to the most groundbreaking achievements. History is littered with examples of visionaries who were initially dismissed as dreamers or eccentrics, only to be celebrated later as pioneers. The importance of putting action behind these seemingly outrageous ideas […]
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In a time when headlines frequently depict a world fraught with conflict and political unrest, there’s a powerful, though quieter, movement slowly emerging from the shadows—a resurgence of kindness that boldly counters the prevailing stories of division. This rebirth is far more than a mere nod to gentleness and goodwill; it’s a dynamic force that […]
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In a world filled with polarization and conflicting viewpoints, it can feel impossible to have a meaningful conversation. Whether it’s discussing virtual care, the role of mid-level practitioners, or the need for increased salaries, the challenges faced by Veterinary professionals are significant. However, progress is not about winning or losing, but rather finding understanding. Engaging […]
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