Ever RSVP’d to an event with the best intentions, only to bail at the last minute? You’re not alone. In today’s hyper-connected world, committing to events and then not attending—a phenomenon we’ll call “no-show energy”—is becoming increasingly common. The No-Show Phenomenon: A Growing Trend Event organizers are feeling the sting of rising no-show rates. According to a recent […]
read more
Catherine Haskins
Recent Posts
In 2025, exhaustion is no longer just a personal struggle—it’s a systemic issue shaping industries, economies, and global innovation. The recent VMX and WVC conferences, two of the largest gatherings of Veterinary professionals, showcased this exhaustion in stark clarity. Attendees, usually buzzing with energy, were instead dragging themselves from session to session, their faces betraying […]
read more
Veterinary professionals have a wealth of knowledge, experience, and insight to share—but too often, their expertise stays within the walls of their practice. If you’ve ever thought about speaking at conferences, advising industry companies, or becoming more involved in shaping the future of veterinary medicine, now is the time to step forward. The veterinary industry […]
read more
If you’ve ever worked in a Veterinary practice, you know it can feel a bit like a marriage. There are ups, downs, compromises, and the occasional “What were we thinking?” moment. After celebrating my 25th wedding anniversary this year, my husband joked that we’ve finally moved from the “dating” stage to “going steady.” While we […]
read more
Changing your personal brand is no small feat. It’s like trying to convince everyone you know that you’ve swapped your old, reliable Toyota for a flashy new Tesla—exciting, but a bit daunting. As someone who started in public relations and was known as the high-energy communicator in Veterinary medicine, my passion for this profession has […]
read more
Every year, I’ve made New Year’s Resolutions, and every year, they’ve fallen apart well before February. Sound familiar? It’s not just us—resolutions fail for 80% of people, according to U.S. News & World Report. Most of us lose motivation just weeks into the year because resolutions are often too broad or unrealistic. This year, I’m […]
read more
As the holidays approach, it’s a season to celebrate, reflect, and connect with what matters most. Between gatherings with loved ones, cozy moments, and enjoying some well-earned downtime, this time of year offers a unique opportunity to take a gentle pause and look ahead. While the new year feels just around the corner, there’s no […]
read more
Ever wonder why we say the things we do? Like why we tell people to “bite the bullet” when things get tough, or how veterinarians came up with their secret code for giving meds? Every phrase has a story, and today, we’re diving into a few surprising ones—thanks to some fun facts from the Instagram […]
read more
As we approach the end of the fiscal year, many companies are taking a hard look at their budgets, strategizing how to make every remaining dollar count. It’s a time when resources can feel tight, but it’s also a perfect opportunity to make even a small investment that can have a significant impact on our […]
read more
At the recent Veterinary Innovation Summit in Kansas City, a familiar scene played out time and again. Conversations began with a standard greeting: “How are you?” Without missing a beat, the first response was almost always, “Busy.” The word has become a reflexive reply, a societal badge of honor that somehow validates our importance and […]
read more
In today’s interconnected world, it often feels like we have access to the latest information at our fingertips. As Veterinary professionals, we may believe that our local, regional, and national conferences suffice. However, I challenge you to break free from this norm and explore conferences beyond your borders. You will be amazed at the innovations […]
read more
At my daughter’s recent graduation, I realized that with my generation’s passing, three of my family’s surnames would lose their direct bloodlines. In today’s diverse family structures, this isn’t unusual, but it did make me ponder the significance of a name—particularly in Veterinary medicine. How did companies like IDEXX, Virbac, myBalto, The Bridge Club, and […]
read more
In the hustle and bustle of Veterinary practice, amidst the flurry of patients, paperwork, and procedures, there exists a quiet yet profound opportunity for compassion and connection. In recent times, the importance of genuine human interaction has been underscored by none other than Elmo, the iconic red monster from “Sesame Street.” His simple question, “How’s […]
read more
In a world that constantly chants the mantra of innovation, the wildest, craziest ideas often light the paths to the most groundbreaking achievements. History is littered with examples of visionaries who were initially dismissed as dreamers or eccentrics, only to be celebrated later as pioneers. The importance of putting action behind these seemingly outrageous ideas […]
read more
In a time when headlines frequently depict a world fraught with conflict and political unrest, there’s a powerful, though quieter, movement slowly emerging from the shadows—a resurgence of kindness that boldly counters the prevailing stories of division. This rebirth is far more than a mere nod to gentleness and goodwill; it’s a dynamic force that […]
read more
In a world filled with polarization and conflicting viewpoints, it can feel impossible to have a meaningful conversation. Whether it’s discussing virtual care, the role of mid-level practitioners, or the need for increased salaries, the challenges faced by Veterinary professionals are significant. However, progress is not about winning or losing, but rather finding understanding. Engaging […]
read more