Source: Pet Age
Growing cat ownership and increasing consumer awareness of feline health are driving significant changes in the pet retail market. Nearly 53 million U.S. households now own at least one cat, prompting retailers to expand their selections of premium foods, supplements, hydration products, and enrichment items. Retailers report that today’s cat owners are more knowledgeable about nutrition and are increasingly seeking moisture rich, high protein diets to support long term health and help prevent conditions such as kidney and urinary disease.
Demand has also grown for raw and gently cooked foods, functional diets, broths, and premium treats. Cat specific supplements for digestive, urinary, immune, skin, and senior health continue to be among the fastest growing product categories. Retailers are also expanding offerings of toys, scratching posts, harnesses, and other enrichment products for indoor cats. As feline research and Veterinary knowledge continue to advance, retailers see the growing cat market as a major opportunity for future growth and innovation.