Source: Pet Food Industry
Purina has launched a campaign through its Pro Plan Veterinary brand to encourage pet owners to thank veterinarians in honor of World Veterinary Day. Running from April 15 to May 31, the initiative invites people to submit messages of appreciation online. For each submission, the company will donate $1 (up to $50,000) to Veterinary support organizations.
The campaign responds to a gap highlighted by survey data: although 94% of pet owners say they appreciate veterinarians, only 49% of veterinary professionals feel recognized. Many also report high levels of burnout and exhaustion compared to the general population.
Funds raised will support programs addressing key challenges in the profession, including mental health resources, financial aid for pet care, and access to specialized veterinary services. Pet owners can also nominate clinics for a chance to receive a $10,000 donation, further supporting Veterinary teams and their work.