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by Stacy Pursell | Mar 1, 2026 | Animal Health Industry - Views, Views
We are living in what future historians will almost certainly call the Information Age. Knowledge is everywhere. Answers are instant. Expertise is searchable. With a few keystrokes, anyone can access data that once required years of study, mentorship, or experience to... read more
by Catherine Haskins | Mar 1, 2026 | Veterinary Practice - Views, Views
Each year brings a natural reset for the Veterinary profession. Now that the new fiscal year is in full swing—and with two of our largest industry gatherings, Veterinary Meeting & Expo (VMX) and Western Veterinary Conference (WVC), behind us—a consistent theme has... read more
by Dr. Keith True, DVM | Mar 1, 2026 | Veterinary Practice - Views, Views
Veterinary medicine was built on a foundation of passion. The bond between a family and their pet is personal, and the best Veterinary care has always been personal too, rooted in trust, relationships, and a deep commitment to the community. As our industry evolves,... read more
by Stith Keiser | Mar 1, 2026 | Veterinary Practice - Views, Views
For many Veterinary practice owners, the idea of exit planning feels distant—something to address “later,” perhaps a few years before retirement. Unfortunately, that mindset is one of the most expensive mistakes an owner can make. In reality, exit planning is not a... read more
by Dr. Joel Parker, DVM | Mar 1, 2026 | Animal Health Industry - Views, Views
A practice’s Spectrum of Care (SOC) refers to the range of patient care options that provide appropriate treatment based on each case’s unique circumstances. While not always the primary factor, finances often influence the level of care selected.... read more
by Dr. Megan Sprinkle, DVM, DACVIM | Mar 1, 2026 | Animal Health Industry - Views, Views
March is Women’s History Month, and I have had the privilege of hearing and sharing some of the most extraordinary stories of women across Animal Health. According to AVMA workforce data, women make up nearly two-thirds of practicing veterinarians in the United... read more
by Stith Keiser | Feb 1, 2026 | Veterinary Practice - Views, Views
I’m writing this article sitting at a coffee shop preparing to kick-off our Spring Semester of Professional Development and Practice Management at one of the Veterinary schools at which I have the opportunity to teach. This topic is on the docket for lecture today and... read more
by William (Will) Lindus | Feb 1, 2026 | Veterinary Practice - Views, Views
Veterinary practices are built on trust—between clients and clinicians, between managers and staff, and often between family members who help run the business. Unfortunately, today’s cybercriminals are exploiting that trust with tools that look and sound alarmingly... read more
by Tom Seeko, CExP™ | Feb 1, 2026 | Animal Health Industry - Views, Views
Debt. Payments. Interest. Owing money. Losing money. Trapped. All these words can create anxiety or optimism depending on how we view the world. The reality is that veterinarians who have graduated and those who are graduating experience higher than normal levels of... read more
by Shannon Nowak | Feb 1, 2026 | Veterinary Practice - Views, Views
As the new year begins, many Veterinary technicians find themselves in familiar territory—credential and association renewals to track, continuing education (CE) hours to plan for, and budgets that already feel stretched. For some, CE feels like just another box to... read more
by Dr. Keith True, DVM | Feb 1, 2026 | Veterinary Practice - Views, Views
After selling my minority partnerships in my previous hospitals and finishing business school, I genuinely believed I was prepared for the startup-practice world. I knew it would be hard, but I thought experience plus an MBA meant I would launch with confidence and a... read more
by Dr. Joel Parker, DVM | Feb 1, 2026 | Veterinary Practice - Views, Views
In a well-run Veterinary practice, most staff genuinely want to contribute and thrive. They perform willingly when the environment offers clear policies and procedures (SOPs), a structured gradient training approach (via the Gradient Training Check Sheet, or GTC),... read more
by Mark Cushing | Feb 1, 2026 | Animal Health Industry - Views, Views
Let’s be honest, winters in Arizona are not a chore. And 2026 is no different. But the highlight of my January so far was a quick trip to “balmy” Toronto (-2 degrees F) for the Ontario VMA Convention following a chilly VMX in Orlando. Ten years ago a group of us... read more
by Catherine Haskins | Feb 1, 2026 | Animal Health Industry - Views, Views
In an industry driven by innovation, advancement, and constant momentum, we often celebrate the loudest voices, the biggest announcements, the fastest growth, the boldest opinions. But recently, I found myself asking a different question: Does humility still exist in... read more
by Bruce L. Truman, MBA | Feb 1, 2026 | Animal Health Industry - Views, Views
VMX 2026 was a powerful reminder of how quickly our profession is evolving, with innovation and fresh thinking everywhere you turn. The momentum started at the VetPartners meeting and continued throughout VMX 2026, where the focus shifted from what’s new to what’s... read more
by Dr. Megan Sprinkle, DVM, DACVIM | Feb 1, 2026 | Animal Health Industry - Views, Views
January and February are marked by my always-ready suitcase as the year’s largest Veterinary conferences kick off in rapid succession. VMX alone, which took place January 17-21, drew approximately 30,000 attendees and offered over 1,200 hours of continuing... read more
by Dr. Eleanor M. Green, DVM, DACVIM, DABVP | Feb 1, 2026 | Animal Health Industry - Views, Views
(Editor’s note: This is the first part of a two-part series. The second part will be published in the March issue of Animal Health News and Views.) Dave Barry, Pulitzer Prize winner for his commentary and consistent use of humor to present fresh insights into... read more
by Stacy Pursell | Feb 1, 2026 | Animal Health Industry - Views, Views
In my nearly 30 of working with Animal Health and Veterinary professionals and employers, one truth has stood out time and again: the best leaders are the ones who give and receive feedback with heart, clarity, and intention. Feedback, when offered with genuine care,... read more
by Tom Seeko, CExP™ | Jan 1, 2026 | Veterinary Practice - Views, Views
While working in Veterinary medicine for the past decade, there is a phrase that we hear often: “I didn’t get into Veterinary medicine for the money.” You might have said this phrase yesterday or when graduating from vet school with hundreds of thousands of dollars in... read more
by Stith Keiser | Jan 1, 2026 | Veterinary Practice - Views, Views
For much of the past decade, growth has been the defining goal in Veterinary medicine. More appointments. More services. More locations. More revenue. For many practices, especially coming out of the COVID years, growth felt not just desirable but necessary—an... read more
