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by Stacy Pursell | Apr 1, 2026 | Animal Health Industry - Views, Views
A new trend has quietly taken hold in the job market, and it’s reshaping how professionals think about their careers and how employers should think about talent. It is called job hugging, the practice of staying tightly attached to a current role, not out of... read more
by Mark Cushing | Apr 1, 2026 | Animal Health Industry - Views, Views
(Editor’s note: Caitlin Cushing, a former prosecutor in the state of Washington and the current General Counsel for Animal Policy Group, is co-author of this article.) For most dog owners, a trip to the local daycare or boarding facility starts with a frantic search... read more
by Dr. Jason Epstein, DVM | Apr 1, 2026 | Animal Health Industry - Views, Views
I’ve spent most of my career working inside Veterinary clinics, and it’s work I’ve loved. The medicine, the puzzle of difficult cases, the relationships with people and the animals they care for are the reasons many of us entered this profession in the first place.... read more
by Deven Vespi | Apr 1, 2026 | Animal Health Industry - Views, Views
“Willkommen in Österreich!” the sign said at the border between Germany and Austria. While looking past the sign out the window, I saw green rolling hills, and they immediately brought to mind the movie I most associate with Austria: The Sound of Music. I was seated... read more
by Dr. Megan Sprinkle, DVM, DACVIM | Apr 1, 2026 | Animal Health Industry - Views, Views
I am not the typical attendee at the Global Pet Expo. While my usual conference circuit includes CE credits, clinical sessions, and an expo hall of new therapeutics or Veterinary hospital chains, I also get a behind-the-scenes view of the business side of pet care,... read more
by Dr. Eleanor M. Green, DVM, DACVIM, DABVP | Apr 1, 2026 | Animal Health Industry - Views, Views
I consider myself an enduring advocate for what is good – at least I try to be. I am sharing some thoughts on a subject that has been surprisingly controversial, the Veterinary Professional Assistant (VPA) – because I care. I care about our profession, my... read more
by Deven Vespi | Mar 1, 2026 | Animal Health Industry - Views, Views
Walk into a major Animal Health negotiation today, whether it’s a supply agreement, a distribution partnership, or a corporate practice contract and you’ll see something that would have been less common thirty years ago: women not just participating, but leading.... read more
by Mark Cushing | Mar 1, 2026 | Animal Health Industry - Views, Views
(Editor’s note: Loren Breen, Animal Policy Group’s Director of Government Relations, is co-author of this article.) Every session, Animal Policy Groups sifts through 10,000+ bills to identify impactful legislation across the animal space–Veterinary, pharmacy,... read more
by Tom Seeko, CExP™ | Mar 1, 2026 | Veterinary Practice - Views, Views
Perfectionism earns admiration throughout Veterinary medicine for understandable reasons. High standards protect patients and strengthen client trust daily. Years of training reinforce discipline, control, and careful execution under pressure. Clinical environments... read more
by William (Will) Lindus | Mar 1, 2026 | Veterinary Practice - Views, Views
Veterinary care has gone digital. Your practice management and imaging live in the cloud, your team consults from exam rooms and home offices, doctors move between locations, and client communication happens on mobile devices. That old, hardware-centric security... read more
by Debbie Boone | Mar 1, 2026 | Veterinary Practice - Views, Views
I have been thinking a lot about the things we miss measuring in Veterinary practices. Since most of my focus is on the client experience, I was pondering how we can do a better job seeing into the client experience and then doing something about plugging the holes.... read more
by Dr. Eleanor M. Green, DVM, DACVIM, DABVP | Mar 1, 2026 | Animal Health Industry - Views, Views
(Editor’s note: This is the second part of a two-part series. Click HERE to read the first part of the series.) The work goes on. Explorations into AI are abundant to ensure evidence-based approaches and optimal results. There has been continued discussion about... read more
by Bruce L. Truman, MBA | Mar 1, 2026 | Animal Health Industry - Views, Views
If Q4 is the planning season in Animal Health, Q1 is the execution season. The first quarter of the year doesn’t ease in—it accelerates. National sales meetings. Major conferences. Manager summits. Investor gatherings. Founder dinners. Clinic days. Panel moderating.... read more
by Stacy Pursell | Mar 1, 2026 | Animal Health Industry - Views, Views
We are living in what future historians will almost certainly call the Information Age. Knowledge is everywhere. Answers are instant. Expertise is searchable. With a few keystrokes, anyone can access data that once required years of study, mentorship, or experience to... read more
by Catherine Haskins | Mar 1, 2026 | Veterinary Practice - Views, Views
Each year brings a natural reset for the Veterinary profession. Now that the new fiscal year is in full swing—and with two of our largest industry gatherings, Veterinary Meeting & Expo (VMX) and Western Veterinary Conference (WVC), behind us—a consistent theme has... read more
by Dr. Keith True, DVM | Mar 1, 2026 | Veterinary Practice - Views, Views
Veterinary medicine was built on a foundation of passion. The bond between a family and their pet is personal, and the best Veterinary care has always been personal too, rooted in trust, relationships, and a deep commitment to the community. As our industry evolves,... read more
by Stith Keiser | Mar 1, 2026 | Veterinary Practice - Views, Views
For many Veterinary practice owners, the idea of exit planning feels distant—something to address “later,” perhaps a few years before retirement. Unfortunately, that mindset is one of the most expensive mistakes an owner can make. In reality, exit planning is not a... read more
by Dr. Joel Parker, DVM | Mar 1, 2026 | Animal Health Industry - Views, Views
A practice’s Spectrum of Care (SOC) refers to the range of patient care options that provide appropriate treatment based on each case’s unique circumstances. While not always the primary factor, finances often influence the level of care selected.... read more
by Dr. Megan Sprinkle, DVM, DACVIM | Mar 1, 2026 | Animal Health Industry - Views, Views
March is Women’s History Month, and I have had the privilege of hearing and sharing some of the most extraordinary stories of women across Animal Health. According to AVMA workforce data, women make up nearly two-thirds of practicing veterinarians in the United... read more
by Stith Keiser | Feb 1, 2026 | Veterinary Practice - Views, Views
I’m writing this article sitting at a coffee shop preparing to kick-off our Spring Semester of Professional Development and Practice Management at one of the Veterinary schools at which I have the opportunity to teach. This topic is on the docket for lecture today and... read more
