Bruce L. Truman, MBA

Bruce L. Truman, MBA

Bruce is a pet technology business executive with expertise in emerging digital technologies, virtual care, and business development. He is an advisor to early-stage and channel expansion companies helping them to navigate the companion animal industry and align with the right partners. Bruce has a specific focus on key opinion leader/influencer management and vast business development network.

His volunteer work includes his role as a founding board member of the Veterinary Virtual Care Association (VVCA), along with ten other industry leaders. Bruce is a past president of VetPartners.org – the non-profit association of veterinary business experts, and a member of the Association of Veterinary Informatics Interoperability Taskforce. Bruce writes and speaks nationally on the topic of emerging pet technology and innovation.

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Recent Posts

Innovative, disruptive, radical . . . the number of creative ideas, products, and services presented at the Petcare Innovation Summit (https://petcareinnovationusa.com/events/petcare-innovation-usa-2023) and the Plug & Play (https://www.plugandplaytechcenter.com) events this past December was amazing. Both conferences addressed pet care industry trends. Start-ups and other innovative companies discussed their products and services and gave insights into the […]

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This two-part series presents ideas for upgrading your strategic plan to help your practice achieve success today and into the future. Part one of this series addressed access to care. In part two, the focus will be on ways to improve the experience of your clients when they deal with your practice, as well as […]

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Whether you do a formal SWOT analysis or jot down plans for the upcoming year, every business wants to map out a plan for success. For most Veterinary practices, goals such as seeing more patients, improving revenue, reducing expenses, achieving a specific EBIDTA, expanding medical services, or hiring more team members will help in the […]

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