Bruce L. Truman

Bruce is a pet technology business executive with expertise in emerging digital technologies, virtual care, and business development. He is an advisor to early-stage and channel expansion companies helping them to navigate the companion animal industry and align with the right partners. Bruce has a specific focus on key opinion leader/influencer management and vast business development network.

His volunteer work includes his role as a founding board member of the Veterinary Virtual Care Association (VVCA), along with ten other industry leaders. Bruce is a past president of VetPartners.org – the non-profit association of veterinary business experts, and a member of the Association of Veterinary Informatics Interoperability Taskforce. Bruce writes and speaks nationally on the topic of emerging pet technology and innovation.

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Recent Posts

What to Know About Last Week’s VetForum Meeting

by Bruce L. Truman | Oct 5, 2023 | Animal Health Industry - Views, Views

What if you could meet industry decision-makers and innovative product and service providers in one place, at one time? And then speak directly with those best suited to serve your business needs and improve your team’s efficiency! VetForum is the premier gathering for practice leaders who want to cut to the chase, interact with innovative […]

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Does Your Strategic Plan Include These 2 Key Areas for Success Today and Into the Future (Part 1)?

by Bruce L. Truman | Sep 11, 2023 | Animal Health Industry - Views, Views

Whether you do a formal SWOT analysis or jot down plans for the upcoming year, every business wants to map out a plan for success. For most Veterinary practices, goals such as seeing more patients, improving revenue, reducing expenses, achieving a specific EBIDTA, expanding medical services, or hiring more team members will help in the […]

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What’s The Buzz!

by Bruce L. Truman | Aug 9, 2023 | Animal Health Industry - Views, Veterinary Practice - Views, Views

For this inaugural edition of Animal Health News and Views, we are going to take a look at the hot topics at recent national conferences, conventions and innovation summits. Over the past few months, I have attended the Animal Health, Nutrition, and Technology Innovation Summit (AHNTI), the VetPartners mid-year meeting, and the annual AVMA Convention […]

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