Bruce L. Truman

Bruce L. Truman

Bruce is a pet technology business executive with expertise in emerging digital technologies, virtual care, and business development. He is an advisor to early-stage and channel expansion companies helping them to navigate the companion animal industry and align with the right partners. Bruce has a specific focus on key opinion leader/influencer management and vast business development network.

His volunteer work includes his role as a founding board member of the Veterinary Virtual Care Association (VVCA), along with ten other industry leaders. Bruce is a past president of VetPartners.org – the non-profit association of veterinary business experts, and a member of the Association of Veterinary Informatics Interoperability Taskforce. Bruce writes and speaks nationally on the topic of emerging pet technology and innovation.

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Recent Posts

Whether you do a formal SWOT analysis or jot down plans for the upcoming year, every business wants to map out a plan for success. For most Veterinary practices, goals such as seeing more patients, improving revenue, reducing expenses, achieving a specific EBIDTA, expanding medical services, or hiring more team members will help in the […]

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